Adobe Social Flashcards
What is a Report Suite?
A container for data in Adobe Analytics.
Report Suites are often tied to individual websites or geographic regions.
If you have multiple Report Suites in your Adobe Social account, you can use the “Report Suite Selector”, next to the “Calendar”, to quick switch between them. Many features within Adobe Social are tied to Report Suites, so be sure you are working in the correct Report Suite designated by your company when working on your social Terms and Social Campaigns.
Adobe Social supports global report suites that provide an aggregate view across your organization’s various properties.
What is a Tracking code/Tracking code ID ?
The URL appendix added to a link in an Adobe Social post when using a Campaign in order to track activity on a tagged website. This tracking code is the same in Adobe Analytics, and is sometimes called a campaign or campaign code.
How is sentiment measured in Adobe Social?
For Social listening, a score of 1-10 on how positive or negative the sentiment of a user’s post.
For simplicity this is sometimes displayed as Positive, Neutral or Negative.
What is the URL for Adobe product help?
http://helpx.adobe.com http://helpx.adobe.com/jp/support.html
Which social media platforms are supported by Adobe Social?
For Posting For Listening
Posting :
- Google+
- YouTube
- Sina Weibo
Listening :
- Blogs
- G+
- Dailymotion
- Flickr Instagram
- Tumblr
- VK
- Disqus
- Foursquare
- Metacafe
- WordPress
- Youtube
What are the different methods to log into Adobe Social?
Adobe Marketing Cloud > Social https://social.omniture.com
What are the elements of the Marketing Overview Dashboard in Adobe Social?
- Social Buzz
- Post Performance
- Campaigns
- Referring Domains
- Mentions by Geography
- Facebook Pages
- Applications
- Post
How does the Rule Builder work in Adobe Social?
Adobe Social’s Listening Rule builder uses Boolean logic to create a rule to determine which social posts will be tracked.
Each social platform has different types of operators and filters for these rules.
As you select the platforms, available operators and filters will appear.
You can track up to 1,000 terms per Report Suite at any give time and an individual rule is limited to 2,048 characters, including operators. There are a number of terms that are blacklisted, e.g. ‘are’, ‘an’, ‘as’, because they would not generate meaningful results.
posts and tweets are like mini-campaigns that can influence visitors to convert, what are some examples and KPIs?
- A newspaper site tweets about new articles and other content: track Click- throughs, Page Views and Story Comments
- A software company posts links on Facebook to new white papers: track Click-throughs
- Page Views, White Paper Downloads and Leads Generated
- A travel agency site tweets about vacation deals: track Click-throughs, Looks and Bookings
- A banking site tweets about interest rates and loans: track Click-throughs, Finance App Usage, Application Starts and Application Completions
- A supermarket site posts new recipes on Facebook: track Click-throughs, Page Views, Newsletter registration, Coupons Added for printing, Grocery Delivery registration
What are some examples of apps capabilities from the App Builder ?
- Contests
- sweepstakes
- polls
- catalogs
Adobe Social’s App Builder allows you to build social apps and deploy them to a Facebook page, a standalone URL, or even your own website. The application builder is a WYSIWYG environment. For power users with a more technical development background, the app builder provides more advanced features and functionality like access to CSS code.
Why does Abobe Social use link shorteners?
When a link is shortened in Adobe Social, it is also set to be tracked by Adobe Social. This means that if someone clicks through this link to your site, the click-through information and any subsequent conversion will be recorded in Adobe Social reports.
