additional info Flashcards
blue ocean strategy ERRC:
eliminate (not wanted by industry), reduce (wanted less), raise (wanted more of), create (doesnt exist but is desired)
function of bundling and unbundling
help create value for different customers without having to create something new
often; the more offers a bundle contains, the more value
focus of business model design is on : ……………….
while the focus of product market strategy is more on : …………..
- cooperation, partnership, joint value creation
- competition, value capture, competitive advantage
elements of value B2C and B2B:
B2C = functional, emotional, life-changing, social impact B2B = table stakes, functional value. ease of doing business value, individual value, inspirational value
steps of managing change:
- define plan of action (develop vision and earn few quick wins)
- define structure and goals
- build capabililties (select the right team, build missing capabilities, establish culture of innovation)
the business model navigator builds on the central idea that:
- successful bms can be achieved through creative imitation and recombination of existing bms/patterns
ecommerce =
goods and services are delivered through online channels only, thus removing costs associated with running a physical branch infrastructure
franchising =
franchisor owns brand name, products, and corporate identity and licenses them to independent franchisees
guaranteed availability =
makes customer’s needs central to decisions within the enterprise and the shaping of value proposition
layer player =
specialized company providing one value-adding step to different value chains
long tail =
most of revenues generated through ‘longtail’ of niche products
orchestrator
firms that create a network of peers in which the participants interact and share value creation (outsourcing segments of value chain)
low-end disruption =
occurs when company uses a low-cost business model to enter at the bottom of an existing market and claim a segment
