additional info

Question 1

blue ocean strategy ERRC:

Answer 1

eliminate (not wanted by industry), reduce (wanted less), raise (wanted more of), create (doesnt exist but is desired)

Question 2

function of bundling and unbundling

Answer 2

help create value for different customers without having to create something new
often; the more offers a bundle contains, the more value

Question 3

focus of business model design is on : ……………….

while the focus of product market strategy is more on : …………..

Answer 3

• cooperation, partnership, joint value creation

- competition, value capture, competitive advantage

Question 4

elements of value B2C and B2B:

Answer 4

B2C = functional, emotional, life-changing, social impact
B2B = table stakes, functional value. ease of doing business value, individual value, inspirational value

Question 5

steps of managing change:

Answer 5

1. define plan of action (develop vision and earn few quick wins)
2. define structure and goals
3. build capabililties (select the right team, build missing capabilities, establish culture of innovation)

Question 6

the business model navigator builds on the central idea that:

Answer 6

• successful bms can be achieved through creative imitation and recombination of existing bms/patterns

Question 7

ecommerce =

Answer 7

goods and services are delivered through online channels only, thus removing costs associated with running a physical branch infrastructure

Question 8

franchising =

Answer 8

franchisor owns brand name, products, and corporate identity and licenses them to independent franchisees

Question 9

guaranteed availability =

Answer 9

makes customer’s needs central to decisions within the enterprise and the shaping of value proposition

Question 10

layer player =

Answer 10

specialized company providing one value-adding step to different value chains

Question 11

long tail =

Answer 11

most of revenues generated through ‘longtail’ of niche products

Question 12

orchestrator

Answer 12

firms that create a network of peers in which the participants interact and share value creation (outsourcing segments of value chain)

Question 13

low-end disruption =

Answer 13

occurs when company uses a low-cost business model to enter at the bottom of an existing market and claim a segment