Achievement Motivation Flashcards

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1
Q

What does NACH involve?

A

Need to achieve

  • approach behaviour: motivated to attempt challenge even if failure may occur
  • seeks criticism
  • persistent
  • attributes failure to them self
  • concerned with excellence
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2
Q

What does NAF involve?

A

Need to avoid failure

  • avoidance behaviour
  • avoids challenge
  • rejects criticism
  • fear of failure
  • gives up easily
  • attributes failure to external factors
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3
Q

What does the level of achievement motivation depend on?

A
  • motives for specific goal
  • goals set
  • relative meanings of the goal
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4
Q

Task orientated goals?

A
  • improve personal standards
  • strategies
  • improve performance
  • task mastery
  • encourage approach behaviour
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5
Q

Outcome orientated goals?

A
  • motivated by winning
  • comparison with others
  • success builds ego
  • failure= shame
  • competitive trait anxiety is high
  • reduce effort
  • seek easy tasks
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6
Q

How to develop NACH behaviour?

A
  • positive childhood experiences
  • reduce punishment
  • set appropriate outcomes and task-orientated goals
  • consider culture
  • gradually increase task difficulty
  • cater for all abilities
  • raise self-efficacy
  • use attributions correctly
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7
Q

What is achievement motivation?

A

An individual’s motivation to strive for success

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