AAPL & MSFT Case Studies Flashcards
What was MSFT the first of
the first software company
What was so smart abotu Gates dealings with Intel
the licensed the OS instead of just selling it
Describe the network effects conquered by MSFT
ISVs adds value to Windows (Platform>product) using APIs, this was a 2 sided market.
What was AAPL’s strength
horizontal and vertical integration
What were some of the money makers for MSFT
MS DOS and WIndows double charge, Office, Upgrades, Product diversification (MSNBC, XBOX) NT Server/WIndows Server
What were some of the Threats to MSFT (x8)
1-Opensource 2-Lawsuits 3-Security issues 4-International Deals threated by Linux 5- Tech Suppport costs 6- Piracy 7- Leadership loss 8- Substitution (led by JAVA)
MSFT proves 2 main points
A bad platform is better than a good product, The Trap of Success states a winner take all environment in industries with strong network effects
Where did Jobs work before starting AAPL
HP
What were Jobs main tools to bring back aapl when he returned?
developed culture, brand, and the idea of the digital hub, switched to intel chips to allow useres to run windows on their mac if they wanted
What were the 2 dates when MSFT & AAPL launched a GUI
Mac in 1982 and WIndows 95 in 1995
What was MSFT’s saving gift to AAPL
they made office for MAC and gave aapl a loan to keep the doors open
One technique for problem solving
partner with people that hava already solved your problems so that you can focus on your core competency
Why did aapl not allow flash ontheir ipads
they said they were choosing which horses to ride on th adoption curve, wanted in on the acendency/ spring phase of the futre
Why did aapl ignore the business market
they wanted to focus on consumers because consumers cast independent votes and pick the best products
Re read the darn cases
really, do it
When did msft peak?
2001
What did GAtes say they look for ina n industry at MSFT
opportunities with netwrok externalities
What are 8 great ways MSFT created competitive advantage 3 for what you sell and 5 for how you sell it
1) dev a new product
2) enhance the product
3) Differentiate the product
4) lockin customers
5) lock in suppliers
6) raise barriers to entry
7) establish alliances
8) reduce costs
What is the trap of success
when you ease up when you’re on top and others come up and take you down
For MSFT bundling=Brilliance
you know
