9-LTM-Encoding&Retrieval Flashcards
What is encoding?
Entering material into memory
A theory of encoding into LTM was given in the modal model. What is it?
Information is maintained by rehearsal in STM until transferred to LTM; phonological (phonetic) codes are for STM and semantic codes for LTM (largely a structural account - memory as stores)
What are the problems with the modal model?
Memory is affected by how material is processed at study; in fact, rehearsal does NOT produce good long term memory; there are multiple ways to encode material in STM and LTM (obvious for material other than words)
According to researchers who promoted the levels of processing (LOP) revolution, when studying words, what 3 aspects can participants attend to?
Letters & orthography (spelling), phonology (pronunciation), & meaning (semantic)
What did Craik & Lockhart (1972) find about recall of studied words?;
According to them, how does the Levels of Processing theory work?
Recall is better after semantic processing than rehearsal;
On a continuum of depth (orthographic, phonological & semantic); the deeper you process, the more you’ll remember
Craik & Lockhart suggested if you give participants an orthographic task they won’t process the meaning of the word, & this superficial process won’t lead to good memory. Were they right?
No, as it’s clear when processing orthography, usually identify the word as well; (e.g. stroop effect shows that this is not true); later versions of theory modified a strict “levels” idea
Craik (1977) gave participants intentional learning instructions vs. one of three study tasks. They were either asked: is it in upper or lower case? (letters – superficial); does it rhyme? (phonology – e.g. frog with dog); or is it a living thing? (semantic task). What occurred?;
Why do you think intentional learning produced the same accuracy as semantic study?
Better recognition with the meaning task followed by phonology & worse with the letters task;
Participants were university students, who are more likely to develop & use semantic strategies in their learning anyway
Hyde & Jenkins (1973) wanted to know if it matters whether there is an intention to learn, over and above specific study tasks. What did they do?;
What was found?
Implemented a 2x2 design: study task x instruction about later test; rate pleasantness (semantic) vs. letter checking task (superficial); half were told there’d be a test, half were not;
Intention had no effect on either groups; accuracy was pretty much identical in the semantic task between incidental & intentional (both better than letters task)
Jacoby, Craik & Begg (1979) manipulated how much deep thought would be required in semantic processing, by asking participants to imagine an object & evaluate size differences at study (e.g. horse-goat vs. cat-elephant). What was found?
Small size differences led to better memory for words in an unexpected test (e.g. horse-goat); evidence for LOP: deeper semantic analysis with small size differences (valid in many situations)
How does semantic processing work?
Most important for retrieval (like cataloguing books in library to facilitate access); when thinking about the meaning we make connections/links in memory (provide retrieval cues and paths)
Craik & Tulving (1975), implemented a study task, where they asked “does CHICKEN fit in the sentence? A: The girl cooked the _______ or B: The great bird swooped down and carried off the struggling ______. Which condition was word recall (for chicken) better?
The elaborate condition (B); more connections with event memories & concepts
What is Elaborative Processing associated with?;
What else does semantic processing promote?
Organisation - imposing your own order on items enhances memory; method of loci, other mnemonics; promotes connections
Chunking (based on meaning or structure of items); & understanding
Bransford & Johnson (1972) had participants learn a story either with or without interpretation (Was about doing washing). When was recall better in this task?;
What does this suggest?
When interpretation was provided at outset;
Understanding promotes connections; interpretation unifies – there are fewer elements to remember
What’s a problem with LOP, raised by Baddeley (1978)?
It’s circular; How do you know what’s deep processing? (that which promotes good memory; no independent way of measuring)
How did Parkin (1979) attempt to provide an independent assessment of processing depth?
Through associative priming in the Stroop task; prime word was presented “King” then target word “Queen” (in red letters); task was to say “red” for target word as quickly as possible. Group 1 had to make a semantic decision about prime word (living thing?); group 2 made a non-semantic decision (no. syllables)
What was found in Parkin’s study?
Colour naming interference for the prime was found only for Group 1 (suggesting semantic processing was interfering with colour naming task); memory for primes was also better in Group 1 than 2; (supports LOP)
Parkin’s study showed parallel effects of semantic task in priming and memory, but what wasn’t successful?;
Craik & Tulving (1975) wondered if this was because it takes more time to process. Did they find that processing time was an index of depth?;
Is processing difficulty the critical factor?
Direct attempts to measure the critical aspect of deep processing that promotes memory;
No. Deep processing does not necessarily take longer;
No, difficult superficial tasks didn’t improve memory either (e.g. does the word WITCH match CCVCC?; where C = consonant, V = vowel)
Eysenck & Eysenck (1980) suggested that semantic processing enhances the distinctiveness of memories (e.g. “has a trunk” identifies elephant better than “contains two letter Es”. What were they trying to figure out?
How important is distinctiveness, & does distinctive non-semantic processing produce good memory?
Eysenck & Eysenck took words with atypical spelling-sound correspondences (e.g., comb, glove) & manipulated distinctiveness x semantic coding conditions, followed by a recognition test. What were the conditions?
For the word glove: Distinctive, semantic (atypical descriptor; e.g. saggy glove); non-distinctive, semantic (typical descriptor; e.g leather glove); distinctive, non-semantic (distinctive pronunciation; e.g. glove - rhyming with stove); non-distinctive, non-semantic (correct pronunciation; e.g. glove – rhyming with love)
What was the design of Eysenck & Eysenck’s study?;
What did they expect to find?;
What did they want to know?
Within-Ps design - each participant gets 4 blocks of study trials, one for each condition;
They’d perform better in the semantic condition;
What happens in the non-semantic condition? Does the distinctive condition make it easier to remember? (e.g. pronouncing glove (as in stove)
What were the results of Eysenck & Eysenck’s study?;
What does this suggest?
Not much difference between distinctive & non-distinctiveness in semantic condition (not surprising as semantic processing in itself already confers distinctiveness); substantial benefit on memory in distinctive pronunciation condition (supports hypothesis);
Other kinds of processing can confer distinctiveness – not just semantic
Connections & relationships support retrieval how?;
What does distinctiveness also help to discriminate?
Provide retrieval cues and paths; so helps access memories of the study phase;
Among retrieved items that are similar or related (encounter with an item and prior encounters with that item); especially useful for recognition tests
What else helps encoding?
Rhyme working with semantic cues; the oral tradition (David Rubin); rhyme & meaning work together to provide structure, integration & cues
Rubin & Kozin asked people for their clearest memories of childhood. What did most report?;
Does that mean emotional events are better encoded?
Emotionally-charged events (e.g. accidents, romantic experiences, birthdays, etc);
Not necessarily, they may also be discussed more in the family, which would reinforce memories; other factors also
In a lab experiment, Cahill & McGaugh showed participants a slide show of a hospital visit with graphic surgery slides embedded in it. One group told the surgery was real, the other that it was faked (for training). What was found?
“Real” group showed better memory for the emotional material (not other slides)
Emotion increases arousal, & arousal increases attention. To see if there’s an emotion effect beyond the attention effect, Nielson et al. induced emotion (showing surgery vs. neutral material) just after participants listen to a word list to be remembered. What did the emotion group show?;
What does this suggest?
A memory benefit for the words;
Emotional effect is not just an attentional effect; biochemical effect on memory consolidation caused by emotion
It’s well known that people are thought to have vivid detailed memories from the time of major disturbing events (e.g. assassination of Kennedy, Twin towers 911, etc). Brown & Kulik (1977) define these as “flashbulb memories”. But what have many studies suggested about this?
That rememberers’ confidence in their “flashbulb” memories is misplaced