*8marks - why parties use media in campaigns

Question 1

One reason why parties use the media in campaigns is because it is a cost effective method

Answer 1

This is because political parties and candidates can easily and cheaply spread the word about their policies to voters through media platforms such as social media.

For example, SNP regularly post about their work and policies on social media as it is a free tool which allows them to reach a large audience.

Question 2

Another reason why parties use the media in campaigns is because they can reach a large number of people

Answer 2

This is because the media can reach a wide range of people nationwide and promote parties’ or candidates’ political policies to voters.

For example, the SNP has over 300,000 followers on Twitter and can easily campaign to all of them

Question 3

Another reason why parties use the media in campaigns is because they can use broadcasts to explain their views

Answer 3

This is because political broadcasts allow them to explain their views on TV which is aired in the evenings when most people are watching.

For example, parties such as the SNP are releasing political broadcasts to explain their policies and encourage people to vote for them in upcoming elections.