8marks - campaigning methods success

Question 1

One reason why parties’ campaigns are successful is because they have a large level of funding

Answer 1

This is because they can spend more money and can run a bigger and more sophisticated campaign.

For example, The Scottish Conservatives spent more money on campaigning in the 2016, leading them to become the 2nd largest party in Holyrood.

Question 2

Another reason why parties’ campaigns are successful is because they have a strong party leader

Answer 2

This is because if a party is seen to have a strong and likeable leader then they will be more likely to be successful in an election campaign

For example, in 2021, Nicola Sturgeon was seen as a strong and well liked leader.

Question 3

Another reason why parties’ campaigns are successful is because of their use of social media

Answer 3

This is because social media allows them to reach a large number of voters and tell them about their policies. Most political parties now have Facebook and Twitter.

For example, the SNP has over 300,000 followers on Twitter