8.4

Question 1

Observational learning

Answer 1

learning through observing others
*OL can override other influences on behaviours bc we are a social species

Question 2

Advantages and disadvantages of ob. learning

Answer 2

+ we can generalize from concrete examples (successful ppl) to produce effective rules

++ learn without facing consequences

++ transmit cultural info over time

negative behaviour can also be learned

Question 3

Society vs Culture

Answer 3

society = group of ppl living tgt

culture = all socially transmitted info used by the group of ppl

Question 4

1. attention

Answer 4

we are more likely to model the behaviour of ppl who get our attention

Bandura: same gender role model

Question 5

2. memory

Answer 5

we must retain a memory of behaviour to imitate it

Bandura: memorable movements e.g. verbal or physical or both

Question 6

3. reproduction

Answer 6

have the ability to reproduce the behaviour

Bandura: provided the inflatable doll, and also the actions are “easy” to learn

Question 7

4. motivation

Answer 7

past or anticipated REINFORCEMENT for a behaviour motivates us to perform it