8.02 Social Cognition

Question 1

Attitude

Answer 1

tendency to respond positively or negatively to a certain situation

Question 2

3 components of attitude: affective component

Answer 2

how a person feels toward something (emotional)

Question 3

3 components of attitude: behavior component

Answer 3

the action a person takes toward something

Question 4

3 components of attitude: cognitive component

Answer 4

how a person thinks about something

Question 5

specific attitude

Answer 5

a clearly defined attitude is more likely to be followed with behavior

Question 6

strong attitude

Answer 6

more likely to predict behavior

Question 7

salience attitude

Answer 7

urgency of an attitude predicts behavior

Question 8

persuasion

Answer 8

changing a person’s beliefs or actions through pleading

Question 9

target audience

Answer 9

people intended to receive the message of persuasion

Question 10

message

Answer 10

content of the argument

Question 11

source

Answer 11

communicator of the message

Question 12

medium

Answer 12

form through which a person receives a message

Question 13

central-route processing

Answer 13

people attend to the content of the message

Question 14

peripheral-route processing

Answer 14

people attend to clues outside the message

Question 15

dissonance

Answer 15

person’s behavior does not correspond with her attitudes

Question 16

3 ways of lessoning dissonance

Answer 16

1. change behavior to match attitude
2. change attitude to justify behavior
3. form a new attitude to justify behavior

Question 17

attribution

Answer 17

process of explaining causes of behavior and events

Question 18

situational attribution

Answer 18

cause of behavior is from an external source

Question 19

dispositional attribution

Answer 19

cause of behavior comes from within the individual

Question 20

fundamental attribution error

Answer 20

explains people’s actions according to their personality, not the situation

Question 21

self-serving bias

Answer 21

positive events are said to be due to the individual’s effort; negative events are blamed on others

Question 22

just-world hypothesis

Answer 22

we all get what we bring upon ourselves