8 strategic direction

Question 1

Ansoff matrix

Answer 1

market development
diversification
market penetration
product development

Question 2

strategic positioning

Answer 2

porter’s low cost, differentiation and focus strategy (?)

Question 3

Porter’s 5 forces

Answer 3

rivalry
-threat of new entrants
-fear of substitution
-bargaining power of suppliers
-bargaining power of buyers

Question 4

competitive advantage

Answer 4

-differential
-cost