8 STEPS IN DEVELOPING AN ADVERTISING CAMPAIGN

Question 1

1) IDENTIFY & ANALYZE TARGET
AUDIENCE

Answer 1

Group of people ads directed to.

Question 2

2) DEFINE AD OBJECTIVES

Answer 2

What firm hopes to accomplish, should be measurable, set benchmarks and timeframe.

Question 3

3) CREATE THE ADVERTISING PLATFORM

Answer 3

Basic issues or selling points included in the
campaign.

Question 4

4) DETERMINE THE ADVERTISING
APPROPRIATION

Answer 4

Money allocated for advertising during a
specific time period.

Question 5

5) DEVELOP THE MEDIA PLAN

Answer 5

Selecting media outlets and schedule. Goal: is to reach most people in target within budget.

Question 6

6) CREATE THE AD MESSAGE

Answer 6

Basic content and advertising message.

Question 7

7) EXECUTE THE CAMPAIGN

Answer 7

Extensive planning and coordination and on-time completion.

Question 8

8) EVALUATE ADVERTISING EFFECTIVENESS

Answer 8

Measure achievement of objectives.

Question 9

8 Steps of developing an advertising campaign (I’m sorry):

Answer 9

1) IDENTIFY & ANALYZE TARGET AUDIENCE
2) DEFINE AD OBJECTIVES
3) CREATE THE ADVERTISING PLATFORM
4) DETERMINE THE ADVERTISING APPROPRIATION
5) DEVELOP THE MEDIA PLAN
6) CREATE THE AD MESSAGE
7) EXECUTE THE CAMPAIGN
8) EVALUATE ADVERTISING EFFECTIVENESS