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Intro to Marketing

This class was created by Brainscape user Trent Fitzgerald. Visit their profile to learn more about the creator.

By: Trent Fitzgerald
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Decks in this class (14)

Chapter 1
What are the key elements of mark...,
What are the 4 p s of marketing m...,
What is value
15  cards
Chapter 2
What are the 3 phases of strategi...,
What is strategic planning,
Where should organizational goals...
17  cards
Chapter 3
What is environmental scanning,
What is environmental analysis,
How do marketers respond the the ...
21  cards
Chapter 4
What is social responsibility csr,
What is marketing citizenship,
What is sustainability issue of s...
14  cards
Chapter 6 (New Unit)
What are markets,
What are b2c markets,
What are b2b markets
16  cards
Chapter 7
What is consumer buying behavior,
What is problem recognition consu...,
What is informational search cons...
28  cards
Chapter 11
What is core product total product,
Supplemental features total produ...,
Symbolic and experiential benefit...
32  cards
Chapter 13 (New Unit)
Service,
Service is important in the us,
Service characteristics
15  cards
Chapter 13 Pt. 2
4ps development of service,
4ps distribution of services,
4ps promotion of services
13  cards
Chapter 17
Four elements of promotion mix,
Advertising promotion mix,
Institutional advertising
11  cards
Chapter 17 Pt. 2
Considerations for schedule for m...,
Sixth step of marketing campaign,
Seventh step of marketing campaign
13  cards
Chapter 20
Survival and profit pricing objec...,
Return on investment and market s...,
Cash flow and status quo pricing ...
10  cards
FIN
Issues of inventory levels and st...,
A firms unique symbols personalit...,
In a swot analysis an example of ...
33  cards
8 STEPS IN DEVELOPING AN ADVERTISING CAMPAIGN
1 identify analyze targetaudience,
2 define ad objectives,
3 create the advertising platform
9  cards

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Intro to Marketing

  • Class purpose General learning

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