8. Krogh, G. v., & Cusumano, M. A. (2001, Winter). Three Strategies for Managing Fast Growth.

Question 1

What are the three main strategies for fast growth?

Answer 1

1. Scaling
2. Duplication
3. Granulation

Question 2

What is scaling?

Answer 2

Scaling in business refers to the process of increasing the size, capacity, or production of a business to meet increasing demand for its products or services. This process typically involves the introduction of new processes, systems, and technologies to ensure that the business can continue to meet the demands of its customers while staying competitive in the market.

Question 3

What is duplication?

Answer 3

Like scaling, duplication starts with a coherent vision of products, technologies and customer segments. But unlike scaling, the vision must include goals for geographical expansion

Question 4

What is granulation?

Answer 4

In granulation, companies focus on growing the individual parts of their business. This means creating detailed segmentation and targeting strategies, deepening relationships with key customers and suppliers, and leveraging partnerships and alliances.

Question 5

What are 5 key elements of scaling?

Answer 5

• Invest aggressively
• Specialize and standardize
• Hire the right mix
• Adapt the structures
• Find ways to learn from customers early

Question 6

What are 4 key elements of granulation?

Answer 6

• Balance the old and new
• Balance the informal and formal
• Evaluate and monitor
• Learn from customers, partners and competitors

Question 7

What are 5 key elements of duplication?

Answer 7

• Balance standardization and adaptation
• Hire flexible, independent managers
• Duplicate key parts of the infrastructure
• Duplicate Entrepreneurial knowledge
• Be aware of the limitations

Question 8

Which company is an example of duplication?

Answer 8

IKEA

Question 9

Which company is an example of scaling?

Answer 9

Netscape

Question 10

Which company is an example of granulation?

Answer 10

SAP