11. Moen, O., & Servais, P. (2002). Born global or gradual global Examining the export behavior of small and medium-sized enterprises.

Question 1

What is the primary rationale for the Uppsala model of the internationalization process?

Answer 1

The primary rationale for the Uppsala model of the internationalization process is that the firm will commit itself through incremental steps to gradually build experience and reduce the risk involved in exporting.

Question 2

What does criticism on the stage models suggest?

Answer 2

They suggest that because of the internationalization of markets, market knowledge has increased and uncertainty has then decreased.