8. Agenda-setting / Framing / Priming

Question 1

public agenda setting

Answer 1

occurs when the media report on a topic and as a
consequence, public opinion considers the topic to be important

Question 2

political agenda-setting

Answer 2

occurs when the media report on a topic and as a consequence, politicians consider the topic to be important

Question 3

causal mechanism behind public agenda setting

Answer 3

people cannot perceive social world directly

media attention is a cue for people that a given issue is important

all media focus is on the same issues (media redundancy)

reinforces the idea that the issue is important

issue rises on public agenda

Question 4

causal mechanism for political agenda-setting

Answer 4

starting point: politicians are humans

media attention serves as a cue for people that a certain issue is important

all media focus on the same issue (media redundancy)

this increases the idea that an issue is important to voters

politicians act on it

Question 5

media redundancy

Answer 5

all media focus on the same issues

Question 6

framing

Answer 6

organising principle that looks at how topics appear in the media

communication of issues in such a way as to promote
1. a problem definition
2. a causal interpretation
3. a moral evaluatoin
4. a treatment recommendation

organising principle –> looks at how topics appear in the media

Question 7

indicative approach framing

Answer 7

first looks at the news and identifies specific frames afterwards

Question 8

deductive approach framing

Answer 8

starts with a typology of generic frames and then puts news articles in different categories.

• strategy / conflict / game frame

Question 9

frames can be identified by

Answer 9

inductive / deductive approach

Question 10

3 deductive generic frames in politics

Answer 10

strategy frame

conflict frame

game frame

Question 11

strategy frame

Answer 11

focus on campaign tactics, analytical language, and a storyline about motives and instrumental actions

Question 12

conflict frame

Answer 12

focus on future fallout, drama language, and a storyline about how trouble is brewing

Question 13

game frame

Answer 13

focus on election outcomes, language of sports and wars, and a storyline about winners and losers

Question 14

framing: problem definition

Answer 14

what is the problem

Question 15

framing: causal interpretation

Answer 15

why is it a problem

Question 16

framing: moral evaluation

Answer 16

why is it bad or good

Question 17

framing: treatment recommendation

Answer 17

how to change it