7. Newsworthiness Flashcards
Social world
that view of the world that is socially derived based on social indicators (versus objective reality)
agenda-building / setting
which topics appear in media / which events are selected
frame-building / setting
how are topics presented / is there a bias in presentation
frequency
daily news needs daily events (versus social trends)
treshold
great intensity of event
unambiguity
straightforward news
consonance
in line with prediction of newspaper
meaningfulness
culturally similar (There are Dutch on that cruise ship!!)
continuity
once an event becomes a headline it stays a headline
unexpectedness
the rarer the better
impact of digital media on politics
the impact of digital media on politics is limited. mainly bread-and-butter issues.
twitter is the only exception, because political interested use it a lot, it can help get you into the news.
Spin (as in spin doctors)
the attempts of politicians to influence the news.
classic communication methods spin doctors
government / party announcements
reacting to government / party announcements
publicizing speeches, interviews and articles
reacting to these speeches, interviews and articles
reacting to breaking news events
What do spin doctors do
overall strategy is to stay on the message and influencing the news agenda. They make use of a re- and pre-buttal
prebuttal
you prepare for something you see coming