Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Entrepreneurship > 7P's > Flashcards

7P's Flashcards

1
Q

refers to any goods or services that is produced to meet the consumers’ wants, tastes and preferences

A

products

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

location where the buyer and seller exchange goods or services

A

place

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

distribution channel

A

place

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

channel 1

A

producer > wholesaler > retailer > consumer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

channel 2

A

producer > retailer > consumer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

channel 3

A

producer > consumer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

value of money in exchange for a product or service.

A

price

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

price is determined by:

A
  1. A buyer is willing to pay,
  2. A seller is willing to accept
  3. A competition is willing to
    be charged.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

complete set of activities, which communicate the product, brand or service to the user

A

promotion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

gives the advantage of selecting the territory and audience to which the message is to be directed

A

radio

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

more effective as compared to radio as it has the advantages of sound and sight

A

television

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

carry their messages entirely through the visual mode. These media consist of newspapers, magazines and direct mail.

A

print

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

important for every business, as each happy customer can steer dozens of new ones your way.

A

word of mouth

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

the article that features your company is not paid for. The reporter, whether broadcast or print, writes about or films your company as a result of information he or she received and researched.

A

public relations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

occurs when an individual salesperson sells a product, service or solution to a client.

A

personal selling

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

five stages of personal selling

A
  1. Prospecting
  2. Making first contact
  3. The sales call
  4. Objection handling
  5. Closing the sale
17
Q

any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service

A

sales promotion

18
Q

promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman

A

direct marketing

19
Q

ultimate marketing strategy; sell and push the product; people are one of the most important elements of the marketing mix today

A

people

20
Q

a silent hero in the marketing world; refers to the outside appearance of a product and how it is presented to the customers

A

packaging

21
Q

to provide for the effects of time and environment for the natural and manufactured products.

A

protection

22
Q

involves the ability of the packaging to maintain its integrity during the handling involved in filling, sealing, processing, transportation, marketing, and dispensing of the food.

A

containment

23
Q

necessary information; includes general features of
the product, ingredients, net weight of the contents, name and address of the manufacturers, maximum retail price (MRP).

A

information

24
Q

The convenience packaging has been devised for foods, household chemicals, drugs, adhesives, paints, cosmetics, paper goods, and a host of other products.

A

utility of use

25
Q

Companies use attractive colors, logos, symbols and captions to promote the product that can influence customer purchase decision.

A

promotion

26
Q

defines what the package should be or do for the particular product in terms of size, shape, materials, color, text, and brand
mark and tamperproof ability

A

packaging concept

27
Q

ensure that the package
stands up under normal conditions

A

engineering tests

28
Q

ensures that the script is legible and colors are harmonious

A

visual tests

29
Q

ensure that the dealers find the packages attractive and easy to handle

A

dealer tests

30
Q

to ensure favorable consumer response

A

consumer tests

31
Q

used by marketers to create an image in the minds of a target market.

A

positioning

32
Q

deals with solving a problem

A

functional

33
Q

self image enhancement

A

symbolic

34
Q

Sensory and Cognitive
Stimulation

A

experential

Entrepreneurship (6 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions