7.1. Media Planning I Flashcards
1
Q
Con TV
A
- expensive
- high clutter
- nonselective audience
- high regulation
2
Q
Pro TV
A
- reaches broad range of audience
- legitimate/ reliable image
- strong impact on certain segments
3
Q
PPL and virtual ad sales continue to grow every because of…
A
- change of media habits (traditional vs new)
- increase of entertainment business (export to other countries)
- resistance to the marketing efforts
4
Q
Pro Radio
A
- good for targeted audience
- low cost
- memorable through jingles
- good for low involvement and informational brands
5
Q
Con Radio
A
- inattentive listeners
- high clutter
6
Q
Pro Magazine
A
- good for target
- highly informational content
- longevity
- multiple exposure
7
Q
Con Magazine
A
- long lead time for ad placement
- inattentive viewers
8
Q
Pro Newspaper
A
- low cost
- short lead time for placing ads
- timely information delivery
- good for targeted segments
9
Q
Cons Newspaper
A
- short life
- high clutter
- low attention
10
Q
Pros outdoor
A
- location specific
- high repetition
- easily noticed
11
Q
Cons Outdoor
A
- short exposure time
- short ads
- local restrictions
12
Q
various OOH spaces
A
13
Q
OOH customer participation
A
money in glass example 3M
14
Q
Flagship stores
A
15
Q
Media facade
A
