10.1. Sustainability in IMC Flashcards
1
Q
Plastic Pollution Facts
A
- 68% of waste sorting but only 10-18% are actually recycled
2
Q
Possible Solutions
A
REPLACE: bio-plastics
REDUCE & REUSE: ZeroWasteShops Refill
RECYLCLE: unilever P&G Nestle
UPCYCLE: Freitag
3
Q
Replace - examples
A
- edible cups/ straws
- ketchup sachets
4
Q
Reduce, recycle, reuse - examples
A
- paper tape
- paper to-go cup
- toun28 medicine in paper sachets instead of plastic
- refill stations
- loop food in reusable containers
5
Q
upcycle - examples
A
- freitag
- continew backpacks made from “car”
6
Q
things to consider: should…
A
- be practically usable
- be easy to do or participate in
- not add any harm to the env
- have consistency and sincerity
- not sacrifice quality
- contribute to env AND be beneficial to the brand
7
Q
Issue of green washing - exmaples
A
- coca-cola life (green washing thorugh colors)
- “Hello I’m a paper bottle” => plastic bottle within paper bottle
8
Q
Good cases
A
- Patagonia
- Ikea
- green toys
- pleats mama
- girlfriend collecitve
- method
9
Q
Patagonia action
A
- “1% for the planet”
- “don’t buy this jacket”
“better than new”
10
Q
Ikea action
A
- “12 sustainability practices”
- “ikea furniture lifecycle”
11
Q
Green toys action
A
Toys made out of old plastic
12
Q
Pleats mama action
A
knitting fashion items made of recycled materials
13
Q
Girlfriend collective action
A
Sportswear made of old plastic, fishing nets,…
14
Q
Method action
A
- bottles made from bottles
- recyclability
- refills
- ocean plastic
