7- Public relations Flashcards by Julien Carrance

Q

Accentuer la fidélisation de la clientèle

A

To streghten costumer loyalty

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Q

Action de communication

A

Communication action (UC) / Programme

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Q

Aller à l’encontre de (un code de bonne conduite)

A

To violate a code of conduct

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Q

Campagne de diffamation orchestrée

A

Smear Campaign

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Q

Cibler

A

To target

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Q

Concevoir (une campagne)

A

To devise a campaign

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Q

Coup (de pub, médiatique)

A

Publicity Stunt

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Q

Couverture médiatique

A

Média covergage

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Q

Diffuser de l’information

A

To disseminate information

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Q

Divulger une information

A

To leak information (to the press)

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Q

Efficace (campagne, action, méthode)

A

Effective

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Q

Erreur de communication

A

Communication Blunder

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Q

Étude de notoriété

A

Awareness level study

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Q

Eventent médiatique / très médiatisé

A

High-Profile event

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Q

Faire pression du lobbying

A

To lobby for

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Q

Suivi de la camapgne

A

Monitoring campaign

Q

Médiatique (personne)

A

Médiagenic

Q

Mener (une campagne)

A

To run a campign

Q

Opinion

A

Public opinion

Q

Opinon

A

General public

Q

Publicité défavorable

A

Adverse publicity

Q

Rajeunir (l’image)

A

To rejuvenate

Q

Rallier l’opinion à une cause

A

To rally public opinion

Q

sensibiliser un public à votre marque

A

To increase the visibility of your product

Ternir l'image de

To tarnish the image of your product

Véhiculer une image

To convey an image