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Anglais Celsa > 5- Marketing > Flashcards

5- Marketing Flashcards

1
Q

A l’échelle nationale

A

Nationwide

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2
Q

Accorder un rabais

A

To grant discount

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3
Q

Accompte

A

Deposit

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4
Q

Affaire

A

Bargain

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5
Q

Annuler une commande

A

To cancel an order

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6
Q

Argument de vente

A

Selling point

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7
Q

Attirer les consommateurs

A

To lure / To woo consumers

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8
Q

Avoir un bon rapport qualité / prix

A

To be good value for money

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9
Q

Bon de commande

A

Order form

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10
Q

Bon de réduction

A

Discount voucher

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11
Q

Brochure

A

Brochure / booklet . leaflet

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12
Q

Campagne

A

Campaign / drive

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13
Q

Casser les prix

A

To slash prices

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14
Q

Chef de produit

A

Product manager

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15
Q

Cible

A

Target

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16
Q

Cibler

A

To target

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17
Q

Coeur de cible

A

Core target

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18
Q

Commande

A

Order

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19
Q

Commander

A

To order

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20
Q

Commander une enquête

A

Commission a survey

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21
Q

Communiqué de press

A

Press release

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22
Q

Comparer les prix

A

To shop around

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23
Q

Conditionnement

A

Packaging

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24
Q

Conquérir le marché

A

To conquer the market

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25
Q

Consommateur

A

Consumer

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26
Q

Créneau

A

Niche / segment

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27
Q

D’occasion

A

Second hand

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28
Q

Détenir X% du marché

A

To hold X% of the market

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29
Q

Demande de renseignements

A

Enquiry

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30
Q

Devis

A

Estimate

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31
Q

Distribution agrée

A

Authorized dealer

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32
Q

Échantillon

A

Sample

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33
Q

Elargir une gamme

A

To widen a range of products

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34
Q

Emballage

A

Packing / wrapping

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35
Q

Épuisé

A

Out of stock

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36
Q

Essai gratuit

A

Free offer / Trial offer

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37
Q

Etalage

38
Q

Etre fidèle à une marque

A

To be brand loyal

39
Q

Etude de marché

A

Market Survey / Market research

40
Q

Exposer

A

Display / Exhibit / Show

41
Q

Exposition

A

Exhibition

42
Q

Faire payer trop

A

To overcharge

43
Q

Fidéliser les consommateurs

A

To make consumers brand loyal / to strengheten the loyalty of existing consumers

44
Q

Fidélité à la marque

A

Brand loyalty

45
Q

Foire commerciale

A

trade fair

46
Q

fournisseur

A

supplier / provider

47
Q

gamme

48
Q

garantie

49
Q

Grossiste

A

Wholesaler

50
Q

Image de marque

A

Brand image

51
Q

Image de notoriété

A

Brand awareness

52
Q

Lancer (un produit)

53
Q

Follow up letter

A

lettre de relance

54
Q

Liquider le stock

A

To clear the stock

55
Q

Mailing

56
Q

Marchander

A

To bargain

57
Q

marge bénéficiaire

A

Profit margin / Mark-up

58
Q

Marque

A

Brand name

59
Q

Marque

60
Q

Marque de tête

A

Brand leader

61
Q

Marque distributeur

A

Own-label good

62
Q

Opportunité à saisir

A

Gap in the market

63
Q

Part de marché

A

Market share

64
Q

Pénétrer un marché

A

To break into a market

65
Q

Plaire (aux consommateurs)

A

To appeal to consumers

66
Q

Point de vente

A

Point of sale (plural) / outlet

67
Q

Positionner un produit

A

To position a product

68
Q

Présentoir

A

Display stand

69
Q

Prévisions de vente

A

Sales forecast

70
Q

Prix d’ami

A

Special price

71
Q

Prix de détail

A

Retail price

72
Q

Prix de revient

A

Cost price

73
Q

Produit d’appel, offre de lancement

A

Loss leader

74
Q

Produits de marque

A

Branded goods

75
Q

Réclamation

76
Q

Résultat d’une enquête

A

Findings of a survey

77
Q

Rembourser

78
Q

Remise

79
Q

Retirer (un produit du marché)

A

To withdraw

80
Q

Rotation des stocks

A

Stock turnover

81
Q

Saisir un créneau

A

To fill a gap (in a market)

82
Q

Service après vente

A

After sales service

83
Q

Sigle

84
Q

Soldes

85
Q

Sondage

86
Q

Susciter un besoin

A

To trigger a need for a product

87
Q

Tendance

88
Q

Trouver un débouché

A

To find a market

89
Q

Véhiculer une image

A

To convey an image

90
Q

Vendre au détail

91
Q

Vente par correspondance

A

Mail order sales

Anglais Celsa (5 decks)

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