6- Advertising Flashcards by Julien Carrance | Brainscape

Q

Affichage

A

Bill sticking

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Q

Agence publicitaire

A

Advertising agency

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Q

Layout (of a print ad)

A

Agencement d’une publicité

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Q

Annonceur

A

Advertiser

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Q

Annonce publicitaire

A

Advertisement (newspaper), TV commercial

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Q

Auditeur (radio)

A

Listener

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Q

Bouche à oreille

A

By word of mouth

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Q

Campagne de sensibilisation

A

Awareness campaign / campaign to make people aware

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Q

Chaîne

A

Channel / Network

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Q

Couplet publicitaire

A

Jingle

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Q

Création de l’image d’un produit

A

Image building

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Q

Délégué agence de publicité auprès des clients

A

Account executive

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Q

Être concerné par une publicité

A

To be the target of an advertisement

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Q

Étude de notoriété

A

Awareness level study

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Q

Légende

A

Caption

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Q

Média

A

Medium

Q

Médias

A

Média

Q

Mener une campagne publicitaire

A

To run an ad campaign

Q

Panneau publicitaire

A

Hoarding / Billboard

Q

Publicitaire

A

Ad man

Q

Publicité

A

Advertising

Q

Publicité mensongère

A

Misleading advertising

Q

Publicité sur lieu de vente (P.VL)

A

Point of sale advertising

Q

Rajeunir l’image d’un produit

A

To rejuvenate the image of a product

Q

Rédacteur-concept

A

Copywriter

Q

Sensibiliser

A

To make (people) aware of

Q

Slogan

A

Catch phrase / Slogan

Q

Spot publictiare

A

TV commercial

Q

Support publicitaire

A

Advertising medium

Q

Supports

A

Media

Q

Téléspectateur

A

Viewer

Q

Texte (d’une publicité)

A

(Advertising copy)

Q

Toucher (la cible)

A

To reach (the target)