#7 PRODUCT Flashcards
What is product?
Something of value that can be offered trough voluntary exchange
something interesting to a consumer
People dont buy the features,
they buy the benefits
tall bf, not the height, rather than he can get things from the top
Consumers focus on the benefits
why do they want to buy that product
Product types (4)
- Speciality
- Shopping
- Convenience
- Unsought
Each MKT mix differs from the type of product
- Speciality: product
- Shopping : all
- Convenience: promotion
- Unsought: promotion and place
Types of Product
Speciality Product
going out of way to get that specific product
- 4P’s Product must be perfect
specific coffee from friend
Types of Product
Shopping Product
all 4 P’s matter
Types of Product
Convenience Product
Types of Product
Unsought Product
Products are oriented towards…
Services or Goods
A product can be service oriented
Doctor appointment
A product can be good oriented
Grocery store
Categories of Services (4)
- Intangible
- Variable
- Inseparable
- Perishable
Categories of Services
Intangible
you cannot feel it
Categories of Services
Variable
variations in the service
