#1 What is Marketing? Flashcards by Tayde Asbun | Brainscape

Q

What is Marketing?

A

B2C
sell ideologies around VALUE

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Q

Getting the consumer is easy

A

Mantaining them is hard

easy 2 leave, not 2 keep

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Q

Marketing is all about

A

VALUE

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Q

4 ways to approach value

A

Creating
Capturing
Communicating
Delivering

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Q

Creating Value

A

PRODUCT

turining wood into a table

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Q

Capturing Value

A

PRICE

Business have something in return

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Q

Communicating Value

A

PROMOTION

how to communicate the message out

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Q

Delivering Value

A

PLACE

Get the product to the consumers

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Q

4 P’s

A

product, price, promotion, place

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Q

What is a GLITCH?

A

Customer is dissapointed

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Q

A value-based MKT is always looking to…

A

MAXimize the value

doesn’t matter # customers

rather relationships w/them

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Q

Marketing is beyond just consumers

A

Also STAKEHOLDERS

investors, competitors, providers

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Q

Marketing has succeed if…

A

customers believe the product/ service has value

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