7. inorganic growth Flashcards
What are the reasons for mergers and takeovers
- exploit synergies
- Sometimes Buying another business is cheaper than growing internally
- Extra cash
- Defensive reasons
- Response to economic changes
- Gain entry into foreign markets
- Globalisation culture
- Economies of scale
- Asset stripper firms
- Growth is a main objective of the business
Reasons for merger/takeover: exploit synergies
- One of the main motives for integration (i.e, joining) is to exploit the synergies that might exist following a merger or takeover. This means that two businesses joined together form an organisation that is more powerful and efficient than the two companies operating on their own. Synergy occurs when the whole is greater than the sum of the parts’.
how do synergies arise
Synergies may arise from economies of scale, the potential for asset stripping (i.e. removing assets; see below), the reduction of risk through diversification (i.e. providing a wider range of products) or the potential for gains by management
reasons for mergers/takeover: sometimes cheaper than organic
- A business may calculate that the cost of internal growth is $80 million. However, it might be possible to buy another company for $55 million on the stock market.
- The process of buying the company might inflate its price. But, it could still work out much cheaper.
reasons for mergers/takeover: extra cash + real world example
- Some businesses have cash available which they want to use. Buying another business is one way of doing this.
- eg - In 2018, in many countries around the world the returns on cash were only about 1 per cent. Many businesses would be keen to generate higher returns than this,
reasons for mergers/takeover: defensive reasons
- Mergers take place for defensive reasons, One business might buy another to consolidate its position (i.e. make its position more powerful) in the market.
- Also, if a firm can increase its size through merging, it may avoid a takeover itself.
reasons for mergers/takeover: response to economic changes
- Businesses respond to economic changes, For example, some businesses may have merged to deal with Brexit in the UK. A larger organisation may be able to cope with the uncertainties arising from Brexit,
reasons for mergers/takeover: gain entry into foreign markets
- Merging with a business in a different country is one way in which a business can gain entry into foreign markets.
- It may also avoid restrictions that prevent it from locating in a country or avoid paying tariffs on goods sold in that country.
reasons for mergers/takeover: globalisation culture
- The globalisation of markets has encouraged mergers between foreign businesses, This could allow a company to operate and sell worldwide, rather than in particular countries or regions.
reasons for mergers/takeover: economies of scale
- A business may want to gain economies of scale. Firms can often lower their costs by joining with another firm.
reasons for mergers/takeover: asset stripper + example
- Some firms are asset strippers, They buy a company, sell off profitable parts, dose down unprofitable sections and perhaps integrate other activities into the existing business.
- Some private equity companies have been accused of asset stripping in recent years.
reasons for mergers/takeover: growth is main objective
- Management may want to increase the size of the company, This is because the growth of the business is their main objective.
- It may also be because the financial rewards to managers is often linked to growth and the size of the company.
Difference between mergers and takeovers: Merger + real world example
- A merger is where two (or more) businesses join together and operate as one Mergers are usually conducted with the agreement of both businesses. They are generally ‘friendly’ The name of the new business is often formed out of the names of the two original businesses.
- For example, one of the biggest mergers recently was between Swiss-based cement producer Holcim Ltd and French cement company Lafarge SA, forming LafargeHolcim. The merger helped to cut costs and cope better with overcapacity (i.e, when an industry produces more than it is able to sell) and weak demand
Difference between merger and takeover: takeover + on eval
- A takeover, sometimes called an acquisition, occurs when one business buys another,
- Takeovers among public limited companies can occur because their shares are traded openly and anyone can buy them. One business can acquire another by buying 51 per cent of the shares. Some of these can be bought on the stock market and others might be bought directly from existing shareholders.
- When a takeover is complete, the company that has been ‘bought’ loses its identity and becomes part of the predator company (i.e. the company that `hunted’ the other),
- However, private limited companies cannot be taken over unless the majority shareholders `invite’ others to buy their shares.
how can a firm take control of another company without buying 51% of shares
- In practice, a firm can take control of another company by buying less than 51 per cent of the shares. This may happen when share ownership is widely spread and little communication takes place between shareholders.
- In some cases, a predator can take control of a company by purchasing as little as 15 per cent of the total share issue. Once a company has bought 3 per cent of another company, it must make a declaration to the stock market. This is a legal requirement to ensure that the existing shareholders are aware of the situation
What do takeovers of PLCs result in? + real world examples
- Takeovers of public limited companies often result in a sudden increase in their share price. This is due to the volume of buying by the predator and also speculation by investors. Once it is known that a takeover is likely, investors quickly buy shares, anticipating a quick price rise.
- Sometimes more than one firm might attempt to take over a company. This can result in very sharp increases in the share price as the two buyers bid up the price.
Some of the biggest takeovers in 2017 include:
- CVS Health Corp, a US drugstore chain, agreed to
pay US$69 billion to buy Aetna, a health insurer - Walt Disney bought film and television businesses from 21st Century Fox for US$52 billion.
what is integration
Integration is when businesses join together to form one
what is horizontal integration + real world example
- Horizontal integration occurs when two firms that are in exactly the same line of business and the same stage of production join together.
- eg- The merger between the two cement producers, Lafarge SA and Holcim Ltd, is an example of a horizontal merger
benefits of horizontal integration
- a common knowledge of the markets in which they operate
- less likelihood of failure than merging two different areas of business
- similar skills of employees
- less disruption.