7 functions Flashcards

1
Q

Promotion

A

the process if sharing knowledge about a brand, product, or service through multiple marketing channels to increase brand awareness.

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2
Q

Selling

A

the strategic process of persuading potential customers to purchase a product or service by effectively communicating its value propostion and meeting their needs.

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3
Q

Product

A

the process of bringing a product to market, promoting it, and selling it to a customer.

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4
Q

Marketing information mangement

A

the act of compiling, organizing, storing, analyzing, and reporting analytics based on marketing information and data

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5
Q

Pricing

A

a process of fixing the value that a manufacturer will receive in the exchange of services and goods.

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6
Q

Financing

A

there are a variety of ways to finance marketing efforts. the most common is through advertising and marketing budgets.

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7
Q

distrubtion

A

the way firms make their products and services available to consumers.

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