7 functions Flashcards
Promotion
the process if sharing knowledge about a brand, product, or service through multiple marketing channels to increase brand awareness.
Selling
the strategic process of persuading potential customers to purchase a product or service by effectively communicating its value propostion and meeting their needs.
Product
the process of bringing a product to market, promoting it, and selling it to a customer.
Marketing information mangement
the act of compiling, organizing, storing, analyzing, and reporting analytics based on marketing information and data
Pricing
a process of fixing the value that a manufacturer will receive in the exchange of services and goods.
Financing
there are a variety of ways to finance marketing efforts. the most common is through advertising and marketing budgets.
distrubtion
the way firms make their products and services available to consumers.