(6.5) Brand and emerging market

Question 1

Explain the evolution of GDP in emerging markets

Answer 1

INSANE
2018-2028: expected 70% compared to 32% in Europe

Question 2

Research Cape Town
What is the impact of marketing or finance skills on business profits?

Answer 2

Significant improvements in profitability from both types of business skill trainings

Question 3

Research Cape Town
How do improvements in marketing and finance skills, respectively, affect different business outcomes?

Answer 3

In marketing: focus on growth - higher sales, improvements in inventory, hiring more employees
In finance: focus on efficiency - lower costs

Question 4

Research Cape Town
When are increases in marketing relative finance skills more beneficial?

Answer 4

Marketing training is more beneficial to firms that ex ante have less exposure to different contexts
Finance is more beneficial to entrepreneurs who have been running more established businesses prior to training