6.2 Reaching the End Consumer within a Free Market - Hospitality, Restaurants

Question 1

What is a casual dining restaurant? When might one casually dine?

Answer 1

• Casual dining offers a very high quality of food and wine but without the formality of ‘fine dining’.
• Can be used in a variety of situations: from quick meals (in the same way as non-destination restaurants) to longer meals (like fine dining restaurants)

Question 2

At a casual dining restaurant, what will be taken into consideration when choosing the wine offering?

Answer 2

• wines will have been chosen with food and wine pairing in mind
• wine list or menu often will include suggested pairings

Question 3

What types of wines are offered at casual dining restaurants?

Answer 3

mixture of wines from better-known regions and varieties and less well-known ones

Question 4

Describe the staff at casual dining restaurants.

Answer 4

Staff will be trained sufficiently to advise customers on which wine might suit their particular taste, price range or food choice

Question 5

How might themed casual dining restaurants differ from themed non-destination restaurants?

Answer 5

• both: the list may also be dominated by wines from the county theme
• casual dining: wines more likely to be carefully-chosen from other countries on offer as well

Question 6

Describe fine dining restaurants.

Answer 6

• very much ‘destination’ restaurants
• the experience and the meal are the reasons for the visit
• many will have one or more Michelin stars
• may have a very prestigious head chef

Question 7

Name 3 examples of fine dining restaurants.

Answer 7

1. Le Bernardine in New York (USA)
2. The Fat Duck in Bray (UK)
3. El Celler de Can Roca in Girona (Spain)