5.4: Reaching the End Consumer within a Free Market - Retail, Specialist Wine Retailers

Question 1

Name 2 large chains of specialist wine retailers.

Answer 1

• Oddbins in the UK

- O’Brien’s in the Republic of Ireland

Question 2

Name 2 specialist wine retailers that specialise in particular styles of wine, such as organic, biodynamic and natural wines.

Answer 2

• Les Caves de Pyrène in the UK

- La Cave des Papilles in Paris

Question 3

Name 3 specialist wine retailers that specialise in premium and super-premium wines from prestigious producers.

Answer 3

• Berry Bros & Rudd in the UK
• Hedonism in the UK
• Millesima in Bordeaux

Question 4

How can specialist retailer staff ‘hand sell’ the wines?

Answer 4

• provide information about the lesser-known regions or variety
• suggest food pairings
• build up a relationship with regulars

Question 5

How else can specialist retailers further enhance their customer service?

Answer 5

Holding special events such as tastings (often attended by the winemaker) and running wine education classes.