5.5: Reaching the End Consumer within a Free Market - Retail, Hybrids

Question 1

What is a hybrid?

Answer 1

Specialist wine retailers that also have a bar area where customers can drink wine they buy in the shop

Question 2

What is the benefit for retailers of the hybrid model?

Answer 2

• Showcase new wines from less well-known regions or grape varieties
• Consumers can try wines before they decide to buy, encouraging consumers, especially those with less wine knowledge, to purchase wines they might not otherwise have done

Question 3

What is the downside for retailers of the hybrid model?

Answer 3

• may need to stay open later into the evening
• require additional staff to serve customers
• bureaucracy involved in opening premises in which people eat and drink than there is for a simple shop