6.2

Question 1

Solution DE? How do they prime

Answer 1

Superordinate savings goal

1. Goal-related words
2. Making overall portfolio loss salient
3. Explicitly mentioning a goal with clear-end state

Question 2

Difference goal attainment and commitment and its consequences

Answer 2

Attainment- u think u already achieved it but you didnt. Get less motivated to finish

Commitment - motivated to finish

Question 3

Use which other heuristic?

Answer 3

Loss aversion (DE) en mental accounting: treat each investment as a seperate

Question 4

Explain how super ordinate….solves the DE

Answer 4

Inv reject means that are not instrumental to the goal (losers) and accept the ones that are good (w).

Encourages to think more abstractly - reduces sensitivity to losses

• winner signals commitment to SG - keep investing