6 Testing and Validation

Question 1

Which 3 phases contains the 3 phase-testing-model?

Answer 1

• near testing:
  
  • find bugs/issues
  • involved: in-house staff, customers, partners
• field testing (beta testing):
  
  • evaluate usage and durability
  • confirm the environment in which the product will be used
  • involved: anyone who is not familiar with the product/ company
• market testing:
  
  • simulated market tests/ trial sales
  • search for the key decision makers

Question 2

Which groups of questions should be asked while the tests take place?

Answer 2

• questions regarding:
  
  • key partner
  • key activities
  • key resources
  • value propositions
  • customer relationships
  • channels
  • customer segments
  • cost structure
  • revenue streams

Question 3

How can business models be classified regarding the dimensions degree of stickiness and degree of customization?

Answer 3