6. Reaching the end consumer within a free market - Hospitality sector Flashcards
In the UK what volume and value % do hospitality sales equal?
20% volume, 40% value.
What sort of customer is a specialist wine bar targeting?
High involvement customers willing to pay above average prices.
Specialist wine bars are an ideal route to market for which sort of producer?
Premium or super-premium and/or small producers.
Name two USPs of specialist wine bars.
1) Knowledgeable, well-trained staff who can hand sell.
2) Smaller producers or lesser known regions and grapes.
Why might you not find big name brands in specialist wine bars?
Tend to avoid big name brands as cannot compete on price.
What sort of wines might comprise the list in a general wine bar?
Limited range focuses on popular regions, varieties and big brands.
What sort of consumer is a general wine bar targeting?
Consumers looking for Inexpensive to mid-priced wines with broad appeal that can be drunk with or without food.
Why might some brands make on-premise only labels for sale in general wine bars?
Some brands make on-premise only wines to avoid price comparison with retail.
What is the definition of a non-destination wine bar?
Where the meal is not the main focus of the evening i.e. before a show.
What considerations should be made when writing the wine list for a non-destination wine bar?
Wines need to offer broad appeal and to be recognisable either on brand, variety or region.
What would the price-point of a non-destination wine bar be?
Inexpensive to mid-priced.
What is casual dining and to which situation is it often suited?
Between non-destination and fine dining and may be for quick meals or occasions.
What sort of wines might a casual dining restaurant stock?
Mid-priced to premium wines chosen with food pairings in mind with a mixture of well known and lesser known varieties, regions, brands.
What is a fine dining restaurant?
A destination restaurant where the food is the main attraction.
What are six USPs of a fine dining restaurant?
1) Food and wine pairings are particularly important.
2) Trained sommelier and highly skilled staff.
3) Tasting menus.
4) Often super-premium wines available and generally of very high quality.
5) Hat or Michelin Star.
6) Prestigious chef.
