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Shaun Walton
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Decks in this class (13)
1. Factors affecting price - Supply and demand
What two reasons have increased c...,
Why has consumption increased in ...,
What is the pattern of german win...
46
cards
2. Factors affecting price - Supply chain
What are the 2 categories of grap...,
What are the factors 8 that affec...,
What does the price of land refle...
62
cards
3. Types of business engaged in the production of wine
Name five advantages to the estat...,
Name two disadvantages to an esta...,
Why are larger estates more viabl...
40
cards
4. Different options for getting the wine to the point of sale
What are the advantages 2 to the ...,
What are the disadvantages 2 to t...,
What are the advantages 6 to a pr...
18
cards
5. Reaching the end consumer within a free market - Retail sector
What advantages 3 are there for p...,
Provide an example of a supermark...,
What is a private label wine in t...
21
cards
6. Reaching the end consumer within a free market - Hospitality sector
In the uk what volume and value d...,
What sort of customer is a specia...,
Specialist wine bars are an ideal...
16
cards
7. Other types of market
What is the name of the monopoly ...,
What is the aim of a monopoly market,
What is a common feature of monop...
46
cards
8. An introduction to marketing wine
What is marketing,
Other than the wine itself what a...,
The ultimate aim of marketing is ...
16
cards
9. Identifying the product/brand to be marketed
What are the four parts of a prod...,
Summarise each of the four parts ...,
Define a brand according to the cim
31
cards
10. Identifying the target market
What are the three main variables,
Provide eight demographic variables,
Provide four psychographic variables
7
cards
11. Setting the objectives of the marketing strategy
What are the three types of marke...,
What are the seven possible aims ...,
How might success be measured
3
cards
12. Devising the marketing strategy
In the context of wine the produc...,
Marketing should what,
What are some examples of how a p...
68
cards
13 & 14. Implementing and monitoring the marketing strategy & Marketing options
What four options are most common...,
What are the objectives and benef...,
Provide an example of a trade body
10
cards
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WSET Diploma D2 - Wine Business
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