6 - Memory Flashcards
highly superior autobiographical memory
can remember their life really well like give them a date and they can remember exactly what they were doing that day and who they were with, etc
memory
the ability to store and retrieve information over time, residue of evidence of things we have thought/felt/done/experience
three key functions of memory
encoding, storage, retrieval
encoding
the process of transforming what we perceive, think, or feel into an enduring memory
storage
the process of maintaining information in memory over time
retrieval
the process of bringing to mind information that has been previously encoded and stored
people think that memory as a recording device that makes exact copies of information that comes in through our senses, then stores these copies for later used is…
simple, intuitive, and completely incorrect
How are memories made
by combining information we already have in our brains with new information that comes in through our senses
Memories are
constructed
three types of encoding processes
semantic, visual imagery, organizational
how we remember something depends on…
how we think about it at the time
semantic encoding
the process of relating new information in a meaningful way to knowledge that is already stored in memory
visual imagery encoding
the process of storing new information by converting it into mental pictures (shopping list + walking through house)
Why does visual image encoding work so well?
relates incoming information to knowledge already in memory
End up with two different mental placeholders for the items (visual and verbal)
What part of the brain does visual imagery encoding activate?
visual processing regions in occipital lobe; suggests people actually enlist the visual system when forming memories based on mental images
organizational encoding
the process of categorizing information according to the relationships among a series of items (servers at a restaurant)
memory and evolution study
three groups. one was asked to imagine they were on a deserted island and rated words based on how relevant it would be in the hypothetical situation, another was asked to image moving into a new home in foreign land, rated how useful the word would be in helping them set up a new home, and third group was asked to rate the words for their pleasantness. the people in the survival-encoding groups remembered more words than other non-survival-encoding tasks. also those in tasks that involved planning but not survival had good recall
sensory memory
a type of storage that holds sensory information for a few seconds or less
Iconic Memory Test
participants were flashed a grid of letters (3x4) for 1/20th of a second. when asked to rememeber all 12 letters, they remembered less than half. they could remember any row immediately after the grid was shown with high accuracy, showing that people could have recalled the same number of letters from any of the rows, but the information fades away too quickly for a person to recall everything
iconic memory
fast-decaying store of visual information
echoic memory
fast decaying store of auditory information
short term memory
holds non-sensory information for more than a few seconds but less than a minute
how long does short term memory last?
(class) 20-30 seconds
(textbook) 15-20 seconds
rehearsal
the process of keeping information in short term memory by mentally repeating it