6 Marketing and IT Flashcards
Why is IT important in marketing?
IT enables data-driven strategies, automation, and digital tools to optimize marketing performance.
How does digital marketing compare to traditional marketing?
Cost-Effective – Reaches more people at a lower cost (e.g., $1,000 in Facebook ads = 1M views).
Targeted – Uses AI and analytics for precise audience segmentation.
Real-Time Data – Allows instant performance tracking and optimization.
How has marketing evolved over time?
📍 1990s – TV, print, and radio ads with limited targeting.
📍 2000s – Websites, SEO, and email marketing emerge.
📍 2010s – Social media and data-driven campaigns dominate.
📍 2020s – AI, automation, and hyper-personalization shape modern marketing.
Why is digital marketing more effective today?
It allows personalized, scalable, and cost-efficient campaigns with measurable results.
What are the key components of a digital marketing strategy?
Plan – Define goals, audience, and expected outcomes.
Product/Brand – Create a unique value proposition.
Customer Analysis – Understand target demographics and behavior.
Why is understanding your audience crucial?
It helps tailor messages, improve engagement, and maximize conversions.
What are the most effective digital marketing channels for IT?
SEO (Search Engine Optimization) – Increases organic search visibility.
Social Media Marketing – Builds brand presence on platforms like LinkedIn.
Content Marketing – Uses blogs, videos, and infographics to educate audiences.
Email Marketing – Retains customers and nurtures leads.
PPC (Pay-Per-Click Ads) – Delivers immediate traffic via paid ads.
What is the key to a successful digital strategy?
Integrating multiple channels for a cohesive marketing approach.
What is the difference between SEO and SEM?
SEO – Focuses on organic search ranking through content, keywords, and backlinks.
SEM – Uses paid ads to drive traffic quickly (e.g., Google Ads).
Why is SEO important for IT companies?
It generates 1000% more traffic than organic social media and builds long-term visibility.
What are the key social media strategies for IT brands?
Content Calendar – Plan and schedule posts for consistent engagement.
Community Engagement – Respond to comments and share insights.
Performance Tracking – Measure engagement rates, reach, and ROI.
What can IT startups learn from Duolingo’s TikTok success?
Viral, humorous, and engaging content can drive millions of views without paid ads.
Why is content marketing crucial for digital success?
📊 70% of marketers actively invest in content marketing.
📊 Companies with blogs get 67% more leads than those without.
What are the best content distribution channels?
Owned Media – Blogs, newsletters, websites.
Earned Media – Press mentions, social sharing.
Paid Media – PPC ads, influencer collaborations.
What are the key elements of a successful email marketing strategy?
Personalization – Segment audience for better engagement.
Automation – Use tools like Mailchimp, HubSpot for scheduled emails.
Performance Tracking – Monitor open rate, CTR, and conversion rate.
Why is email automation powerful?
📊 Automated emails generate 320% more revenue than non-automated ones.
What are the benefits of PPC advertising?
Instant Traffic – Unlike SEO, which takes time to build.
Highly Targeted – Ads can focus on specific demographics.
Pay for Performance – Costs are based on actual clicks.
What metrics determine PPC success?
Cost Per Click (CPC) – Lower CPC = better efficiency.
Click-Through Rate (CTR) – Measures ad engagement.
Conversion Rate – Tracks sales and lead generation.
What are the key tools for tracking marketing performance?
Google Analytics – Monitors website traffic and user behavior.
Facebook & LinkedIn Insights – Analyzes social media engagement.
Custom Dashboards – Centralizes data from multiple sources.
What are critical digital marketing KPIs?
📊 Bounce Rate – Tracks visitors who leave without engagement.
📊 Customer Acquisition Cost (CAC) – Measures the cost of gaining a new customer.
What are the stages of the conversion funnel?
🔍 Awareness – Attract potential customers via ads and SEO.
💡 Interest – Provide valuable content and insights.
🤝 Consideration – Build trust through testimonials and case studies.
✅ Action – Optimize CTAs, landing pages, and sales processes.
Why is funnel optimization important?
It reduces drop-off rates and increases conversions.
What are the benefits of CRM in digital marketing?
Data Organization – Stores customer interactions.
Lead Tracking – Automates follow-ups and engagement.
Personalized Marketing – Tailors campaigns based on past interactions.
How does CRM integration improve marketing?
It enhances lead nurturing, automation, and data-driven decision-making.
How does AI improve marketing efficiency?
Predictive Analytics – Forecasts customer behavior and trends.
Chatbots & Assistants – Provides 24/7 customer support.
Personalization – Customizes content and recommendations.
How does AI affect digital ad performance?
📈 Higher Conversion Rates – AI improves targeting accuracy.
📉 Lower CPA (Cost Per Acquisition) – Reduces wasted ad spend.
What future trends will shape digital marketing?
Chatbots & AI Assistants – Automates customer interactions.
Voice Search Optimization – Adapts content for smart assistants.
Augmented Reality (AR) – Enhances product visualization.
How does AR benefit e-commerce marketing?
It enables virtual try-ons, increasing confidence and reducing returns.
Why was Spotify Wrapped a successful campaign?
Personalized Content – Showed users their unique music habits.
Viral Sharing – Encouraged users to post on social media.
Increased Engagement – Strengthened brand loyalty.
What can IT companies learn from Spotify Wrapped?
Use customer data creatively to enhance engagement and drive viral marketing.
