6 Flashcards
tourism organization
Led to establishment of several public and private organizations
United Nations World Tourism Organization (UNWTO)
• chief international organization in the field of travel and tourism.
• intergovemmental technical body, January 2, 1975.
= International Union of Official Travel Organization (IUOTO), a nongovemmental technical body first set up at the Hague, Netherlands in 1925
The primary aim of the UNWTO is to
promote and develop tourism; and to contribute to the economic development, international understanding, peace, prosperity, and universal respect for human rights; and fundamental freedoms for all without distinction as to race, sex, language, or religion.
Regional Organizations
• to bond together to strengthen their respective tourism programs.
• Pacific Asia Travel Association (PATA) was organized in Hawaii in 1951.
- 1,000 organizations, including governments, air and steamship lines,.
Its purpose is to develop, promote, and facilitate travel in the Pacific area (including Pakistan, the United States, and Canada).
PATA
- early leader in recognizing need for an environmental ethic
- “PATA Code for Environmental Tourism.” needs of the tourism industry
Roles of National
Organizations in Tourism
• guide tourism development and promotion in line with other national economic and social objectives.
• Planning - attracts foreign investment
• Employment and Training - determines manpower needs
• Coordinating Public and Private Sectors - determines roles in mixed economics
•government should clearly delineate its policy with regard to tourism and other development options.
Roles of National
Organizations in Tourism
• guide tourism development and promotion in line with other national economic and social objectives.
• Planning - attracts foreign investment
• Employment and Training - determines manpower needs
• Coordinating Public and Private Sectors - determines roles in mixed economics
•government should clearly delineate its policy with regard to tourism and other development options.
National Tourism Office (NTO)
• responsible for the promotion of tourism in a particular country and for the overall development of the tourist industry.
Examples: United States Travel and Tourism Administration and the
Department of Tourism in the Philippines
• regulates and encourages tourist activities
National Tourism Office (NTO)
• responsible for the promotion of tourism in a particular country and for the overall development of the tourist industry.
Examples: United States Travel and Tourism Administration and the
Department of Tourism in the Philippines
• regulates and encourages tourist activities
Department of Tourism in the Philippines
• primary goverment agency charged with the responsibility to encourage, promote, and develop tourism as a major socioeconomic activity
There are five attached agencies that help the DOT in the
performance of its functions.
These are the Tourism Infrastructure and Enterprise Zone Authority (TEZA), Tourism Promotions Board (TPB), Intramuros Administration (IA),
National Parks Development Committee (NPDC), and the Nayong Pilipino Foundation (NPF).
The National Professional Tourism and Hospitality Organizations in the United States
Professional Tourism and Hospitality
Organizations
• The United States Travel Data Center (USTDC)
• Travel Industry Association of America (TIAA)
• Travel and Tourism Research Association (TIRA)
• / American Society of Travel Agents (ASTA)
Universal Federation of Travel Agents
Association (UFTAA)
• World Association for Professional Training in
Tourism (WAPTT)
• Council on Hotel, Restaurant, and Institutional
Education (CHRIE)
• Association of Travel Marketing Executives
(ATME)
• The Society of Travel and Tourism Educators (SOTTE)
Tourism and Hospitality Organizations in the Philippines
The Deportment of Toulam in
Philippine Travel Agencies Association (PTAA)
The Hotel and Restaurant Association of the Philippines (HRAP)
• Union of Filipino Tourism Educators (UFTE)
• Council of Hotel and Restaurant Educators of the Philippines (COHREP)
• Association of Administrators in Hospitality, Hotel and Restaurant Management Educational Institutions Incorporated (AAHRMEl)
• The Women in Travel, Philippine Chapter
• Philippine Association of Conventions/Exhibitions, Organizations and Suppliers, Inc. (PACEOS)
• Network of Independent Travel Agencies (NAITAS)
• Movement of Incentive Travel Executives (MITE)
• Philippine Association of Accredited Tourist Guide Lecturers Inc.
(PAATGLI)
• The Philippine Tour Operators Association (PHILTOA)
• Tourism Educators and Movers Philippines, Inc. (TEAM PHILIPPINES)
The Department of Tourism (DOT) to encourage, promote, and develop tourism as a major socioeconomic
Tourism slogans
• Fiesta Islands Philippines
• WOW Philippines (2002)
• Pilipinas Kay Ganda (2010) [5][6]
• It’s More Fun in the Philippines!
• Experience the Philippines (2017)
• We Give the World our Best (2023)
• Love the Philippines (2023)
Love the Philippines
The Department of Tourism (DOT) introduced its slogan
“Love the Philippines” last year to emphasize that the country has a lot more to offer beyond fun such as its natural assets, history and rich culture.
DOT SLOGAN
“Love the Philippines” will replace “It’s More Fun in the Philippines”, the country’s invitation to travelers since
2012. In his speech, Marcos
Agencies of the Department
• Tourism Promotions Board (TPB)
• Intramuros Administration (IA)
• National Parks Development Committee (NPDC)
• Tourism Infrastructure and Enterprise Zone Authority
(TIEZA), formerly Philippine Tourism Authority (PTA)
• Duty-Free Philippines Corporation (DFPC)
• Nayong Pilipino Foundation (NPF)
• Philippine Retirement Authority (PRA)
• Philippine Commission on Sports Scuba Diving (PCSSD)
The Bright Future of Tourism and Hospitality
• Early retirement.
• Longer life span. The average individual can now expect to live beyond the age of 70 and many will live longer.
- The five-day workweek is standard and the four-day workweek is becoming common today.
- Greater disposable income. The average family has more money to spend than before.
- Greater mobility. Improved roads and better transportation make it easier to travel every year.
• Smaller families. The average family size has decreased.
Issues in Tourism and Hospitality
- Changing demographics
Older population has preferences that differ from those of a younger population.
• Single-parent households generally have lower levels of discretionary income.
- There is continuing growth in the number of people traveling for personal rather than for business purposes.
• There is growth in the number of international travelers.
One of the primary reasons is the decreased cost of transportation relative to income, making travel more affordable to everyone.
- Changing vacation patterns
Citizens of industrialized countries are changing their vacation patterns. The traditional once-a-year vacation of two weeks is declining in popularity. For a growing number of people, vacations are becoming shorter and more frequent.
= In this way, they manage to get away for a mini-vacation of five days while using only two actual vacation days. - Market segmentation
• Their aim was to appeal to a broad group of potential visitors.
properties, sub-budget properties, and a variety of budget properties, which differ by their varying services and amenities.
• A number of restaurants that additionally offered extensive something-for-everyone menus has began to see reductions in business, as customers have chosen to patronize restaurants offering specialized service product
Issues in Tourism and Hospitality
Frequent guests programs
Because of the proliferation of properties and the increasing competition among them, some lodging operators have begun to develop programs to gain repeat business.
Maturation in segments of the fast-food industry
Today, establishments that previously offered few products other than hamburgers now offer pizza, salads, poultry, or other meat products. As public tastes continue to change, food service operators will have to develop specialty products to retain an adeauate share of the market.
Consolidation
A small number of firms is predicted to dominate the lodging industry by acquiring smaller chains of regional or national properties. This will enable successful companies to obtain the funds required to expand their operations internationally.
Legal Issues
Liquor liability
• Alcohol and the use of drugs is a factor in more than half of all automobile accidents.
• Legislators lowered the levels of blood alcohol to consider a person intoxicated and have increased penalties on offenders.
- Establishments are held financially accountable if alcoholic beverages are served to an intoxicated person causing damage or injury after leaving.
Legal Issues
Liquor liability
• Alcohol and the use of drugs is a factor in more than half of all automobile accidents.
• Legislators lowered the levels of blood alcohol to consider a person intoxicated and have increased penalties on offenders.
- Establishments are held financially accountable if alcoholic beverages are served to an intoxicated person causing damage or injury after leaving.
Employee Empowerment
has allowed managers to develop and implement rules and procedures for employees to follow.
These include directives such as inflexible rules for checkout time, rules prohibiting free refills on coffee, strict limits on the number of hand towels per guest, or directives prohibiting substitutions on special dinner menus.
Consumer Affairs Issues
• Fire safety has been an issue in the industry since earlier centuries when taverns, inns, and hotels which were usually constructed of wood were regularly destroyed by fire.
• In recent years, new buildings were well-insulated to decrease heating and cooling expenses. In some buildings, windows were not designed to be opened. Temperature and air were controlled by very complicated central systems.
Consumer Affairs Issues
• Fire safety has been an issue in the industry since earlier centuries when taverns, inns, and hotels which were usually constructed of wood were regularly destroyed by fire.
• In recent years, new buildings were well-insulated to decrease heating and cooling expenses. In some buildings, windows were not designed to be opened. Temperature and air were controlled by very complicated central systems.
The Future of Tourism and Hospitality
Operations Issues
Consumer Alloirs
• The World Travel and Tourism
Council forecasts that travel and tourism will grow at 40% to 50% in the next 10 years.
• This tremendous increase presents great challenges and career opportunities for tourism and hospitality graduates nowadays.
• According to John Naisbitt, the fufurist, the global economy of the twenty-first century will be propelled by three super-service industries namely telecommunications, information technology, and travel and tourism.
Safety and security in tourism and hospitality will be the greatest challenge for tourism policy and planning for many years to come (Edgell, 2008).
• Since the 9-11 terrorist attack in the United States, there has been an increased awareness on the vulnerability of the tourism and hospitality industry to the challenges of world events.
• Crimes against tourists such as robbery, murder, and Kidnapping are also important concerns for destination planners.
The stakeholders realize that terrorism activities in neighboring countries can have a negative impact throughout the region or even throughout the continent (Edgell, 2008).
Travelers now demand security measures. Safety and security must be included in the destination development strategies especially in areas where terror and danger exist.
Safety and security in tourism and hospitality will be the greatest challenge for tourism policy and planning for many years to come (Edgell, 2008).
• Since the 9-11 terrorist attack in the United States, there has been an increased awareness on the vulnerability of the tourism and hospitality industry to the challenges of world events.
• Crimes against tourists such as robbery, murder, and Kidnapping are also important concerns for destination planners.
The stakeholders realize that terrorism activities in neighboring countries can have a negative impact throughout the region or even throughout the continent (Edgell, 2008).
Travelers now demand security measures. Safety and security must be included in the destination development strategies especially in areas where terror and danger exist.
Tourism Policy and Strategic Planning
• Greater efforts are geared toward partnership of private and public sectors to alleviate poverty, develop policies to combat the negative impacts on tourism and hospitality, and support the economic, sociocultural, and environmental contributions of tourism and hospitality to the world.
• Destinations, sites, and countries that formulate policies and implement detailed strategic plans will be able to sustain their tourism and hospitality products in the future.
• When the policies and plans include all aspects of tourism and hospitality and promote the concept of cooperation and competition, opportunities for future success are greatly intensified.
Tourism Policy and Strategic Planning
• Greater efforts are geared toward partnership of private and public sectors to alleviate poverty, develop policies to combat the negative impacts on tourism and hospitality, and support the economic, sociocultural, and environmental contributions of tourism and hospitality to the world.
• Destinations, sites, and countries that formulate policies and implement detailed strategic plans will be able to sustain their tourism and hospitality products in the future.
• When the policies and plans include all aspects of tourism and hospitality and promote the concept of cooperation and competition, opportunities for future success are greatly intensified.
Partnership and Alliances
• Partnerships and strategic alliances involve voluntary agreements between parties to work together towards common goals and share risks, responsibilities, and benefits.
• A strategic alliance specifically refers to an arrangement where two companies share resources for a mutually beneficial project
Benefits
• Partnerships can help businesses:
• Increase market reach: Partner with airlines to offer package deals, or with transportation providers to offer discounted rates
Enhance customer experience: Partner with restaurants to offer dining discounts or complimentary meals
Reduce costs: Partnerships can help businesses optimize their operations
Support local communities: Partner with local businesses to strengthen community reputation and reach niche audiences
