5c - Cornwall Rebranding Flashcards
Why does Cornwall need rebranding
Large number of elderly + very few working age making economic growth challenging
High property prices as a result of retirees + second home owners increasing competition
How many neighbourhoods in Cornwall are among the most deprived in England (bottom 10%)
17
What is the eden project
Reworked former clay pits into 3 biomes
How many people visit the Eden project a year
750,000
How much money did the Eden project make in the first 3 years
£600 million
How much has cornwalls unemployment dropped since eden project
6%
How does the Eden project help the local area
All food and drink from local sources boosting farming business
Aim of rebranding through higher education / combined universities of Cornwall
Reduce brain drain
Try to keep working age , skilled people in cornwall
How much money has been spent on the combined university’s of Cornwall in funding
£65 million
Goes towards refurbishing colleges + improved facilities
What has the effect of the combined unis of Cornwall
Student numbers doubled = positive multiplier effect
x2
Aim of Jamie Oliver’s 15
Offered training for 30 , 16-25 year olds from disadvantaged backgrounds
When did Jamie Oliver’s 15 start
2006
Why might people call Jamie Oliver’s 15 a failure
Shut down after 15 years
Only trained 30 ppl at a time =very limited impact on a regional scale
How much is the Cornish economy growing a year
6%
Faster than UK average
What is cornwalls current ranking economy in uk
Still ranked weakest economy in England
How has the perception of Cornwall changed
Tourist destination
Is this good or bad ?
How much has objective one spent on Cornwall in how many schemes
Backed 340 schemes
Amounting to £240 million
What is objective one
Programmes and funding from the EU
