5.7 Oligopoly Flashcards
What does oligopoly mean?
A few in greek(not really relevant but gives an idea)
Wha is a concentration ratio?
Measures the market share of the biggest firms in the market e.g
A 5 firm concentration firm means the aggregate market share of the 5 largest firms
What is market conduct?
The pricing and marketing policies perused by firms.
Also known as market behaviour, but it is not confused with market performance (that refers to the end result of these polices)
What is oligopoly defined as?
The market structure or the number of firms in the market
What concentration of the 5 biggest firms is needed for an oligopoly?
60% concentration ratio
How does an oligopolistic firm affect its rivals?
-through price
-through output decisions
(But it’s own profit can be affected by how rivals behave and react to a firms decisions)
If a firm decreases price in order to boost profit and increase market share it depends on?
The reaction and actions taken by rivalling firms
When does a competitive oligopoly exist?
When the rival firms are independent in the sense that they must take into account the reactions of other firms when forming a market strategy but also decide their strategies without co-operation
What is a key characteristic of an competitive oligopoly?
Uncertainty
Why is uncertainty a key feature of a competitive oligopoly?
Firm can never be completely certain of how rival firms will react to price changes, marketing and output strategies
What is a non-collusive oligopoly?
Firms act independently and don’t form agreements with each other
What happens in a collusive monopoly?
A cartel is formed (or price ring)
Why do firms collude and create a cartel?
To reduce uncertainty
What happens in a cartel?
Firms agree to all set prices at a highly inefficient price to keep an inefficient firm (firm E) in the market)
What are the key characteristics of an oligopoly?(5 asp)
-each firm supplies a branded product
-independent decision making from other firms
-intensive non price competition (especially branding)
-price rigidity
-firms may decide to collide to set prices
What is joint profit maximisation?
When a number of firms act as a single monopolist yet keep their separate identities
(Occurs as firms believe they can make higher profits)
What is a quota?
fixed share of something that a person or group is entitled to receive or is bound to contribute
Diagram for joint-profit
What is a cartel?
A collusive agreement by firms usually to fix prices (sometime an agreement to restrict our out or set up barriers to prevent other firms from entering the market
Why are cartels bad for consumers?
Usually illegal and judged to be anti-competitive against the public interest
What forms of a cartel would be in the public interest?
Joint product development
What are the types of collusion?
Overt
Tacitly
Horizontal
Vertical