5.1 importance of marketing to t&t organizations

Question 1

what benefit does marketing and promotion bring

Answer 1

• more customers using TT products, more sales.
• more profit = pays for more marketing and promotion
• more marketing and promotion = increased market share, widens customer base
• competitive advantage = more attractive then other TT organizations/competitors.
• positive image & reputation for sustinable practice
• greater customer satisfaction = brand loyalty, repeat business. more profitability.

Question 2

define market share

Answer 2

• proportion of potential customers who use or buy an organizations products/services

Question 3

define customer base

Answer 3

set of people who use/buy products of a TT organizations
customer base of TT organizations are types of tourists