5 Ways to Organize Marketing Firms

Question 1

5 Ways to Organize Marketing Firms:

Answer 1

Regionally, globally, brand, distribution, and combination

Question 2

Regionally

Answer 2

• Big city or province
• Allows firm to cater to specific local tastes

Question 3

Globally

Answer 3

• By country or continent
• Marketing strategies based on local culture and buying habits
• Local staff who understand culture and language

Question 4

Brand

Answer 4

• By different product lines
• Most common way to organize marketing divisions
• Ex: Coke, sprite, crush, fanta all owned by one company but have different teams running each

Question 5

Distribution

Answer 5

• Organize based on how product is delivered
• Ex: Chapters online site vs actual book store
• Soft drink companies: supermarkets, vending machines. Hotel and restaurants

Question 6

Combination

Answer 6

Organize by continent and then brand

Question 7

Not-for-profit organization:

Answer 7

• An organization that exists to improve the community and make the world a better place
• Does not exist to maximize profit
• All money raise through fundraising expected to be spent onwards a cause
• Marketing is critical
• Effective marketing increases awareness and raises funds
• Ex: Salvation Army, Sick Kids, Me to We, Red Cross, UNICEF
• Marketing is difficult as money is limited Ex: ALS ice bucket challenge