10 Marketing Activities Flashcards
What are the 10 Marketing Activities?
Market research
Product development
Packaging
Pricing
Branding
Sales
Physical distribution
Inventory management
Storage
Promotion
Market research
Gathering info on consumers preferences, habits, lifestyle and competing products or services. ex: taste test
Product development
Creating a product that meets the needs of the consumer, can be delivered on time, and is competitively priced
Packaging
Developing innovative and striking packages for products, while providing the necessary protection and satisfying consumer experience
Pricing
Determining the best price for the product (not necessarily the lowest price)
Branding
A product’s name, logo, Slogan, and package design can be used to create or maintain a unique brand identity
Sales
Determining how and where to sell the product or service
Physical distribution
Getting the product or service to the customer efficiently and inexpensively
Inventory management
Manage inventory so that they have enough to satisfy customer needs, and avoid having more products that they can sell
Storage
Marketing management arranges and maintains a space or storage facility to house products until they are needed for consumption or sale
Promotion
How to efficiently create awareness of the product to the consumer