5 - Online Advertising & Web 2.0 Technologies Flashcards
What is web 1.0 technology?
‘Read-only’ web that is primarily used to publish information. There is little interaction between the website and the user, except through ‘Contact Us’.
What is web 2.0 technology?
Allows users to participate and interact, e.g. social media or blogs.
What is an RSS feed?
A feed that allows you to view posts from multiple websites.
What are the advantages of using a website to advertise your company?
- Quicker & cheaper than printing brochures
- Larger market
- Up-to-date
- Videos, pictures etc. can be used to encourage customers
- Quicker to book
- Service is available 24/7
- Can be viewed anywhere
- Customers can update and manage bookings & personal info
What is Responsive Website Design?
Allows a website to be viewed on multiple devices, e.g. laptop, phone & tablet
What is microblogging?
A form of blogging with very short posts, e.g. Twitter
What are the benefits of OCER blogging?
- Keeps customers informed about exclusive offers, new holiday experiences & locations
- Customers can ask questions
- Customers can share the blog with friends, post pictures and tag the blog etc. which helps to promote
What is Search Engine Optimisation?
Allows websites to be seen closer to the top of the page when searched for, e.g.
- relevant keywords
- links with top quality organisations
- website compatibility with all devices
What is Pay-per-click?
A form of sponsored online advertising where the advertiser pays the company for how many web users click on the advert. The advertiser makes a bid on the keywords they think their target audience will search.
What are the advantages & disadvantages of PPC?
+ Cost effective, only pay if user reaches your website
+ Keywords can be chosen
- Costs are difficult to estimate
- Visits don’t always = bookings so profits are had to estimate
What are the advantages & disadvantages of banner advertisements?
+ Grabs the user’s attention
+ Target advertising based on the user’s interest
- Many users ignore adverts or use blocking tools to avoid seeing them
How can OCER use social media to market online?
OCER can target customers based on their stored info from their social media accounts. E.g.
- demographic data, i.e. age, gender
- location
- interests
- behaviours
What are the advantages of using social media to advertise?
- Customers are able to give feedback to help improve the service and to build relationships with the brand
- You can run targeted adverts and monitor performance
- Increased website traffic = higher search engine rating
- Businesses can view competitors
- Updated content can be shared quickly
- Content reaches a larger audience
