5. Marketing and Sales Flashcards
Air time
The amount of time given to someone or something in a radio or television broadcast: We need more air time for the new advertising campaign
Be up to something
Phrase doing or planning something secretly: We knew they were up to something because they had been shut up during the conference
M&A
Mergers and Acquisitions, the activities of companies that combine with or take control of other companies
Sign on dotted line
Phrase to sign a contract or other legal agreement: They have agreed to the contract but they haven’t signed on the dotted line yet
Testimonial
Statement about someone’s qualities and character, usually provided by an employer. A more usual word is reference
Workhorse
A very useful equipment that you use a lot
Generation Y
People born between 1979 and 1994
Joined-up-strategy
Noun a plan which carefully links all parts of the company so that they all follow the same strategy: Your job is to ensure we have a joined-up strategy by liaising with every department involved in the operation
Concessive clause
It is a subordinate clause referring to a situation that contrasts with the main clause
Credentials
Personal qualities, achievements or experiences that make someone suitable for something
Metrics
Standard of measurements used to measure, compare and track the performance of a process or product
Prowess
Great skill or ability
