5 Idea To Busines Flashcards
1
Q
What does business model canvas do
A
How to create, deliver, capture value
2
Q
9 elements BMC
A
- key partners
- key activities
- key resources
- value proposition
- customer relationships
- channels
- customer segments
- cost structure
- revenue streams
3
Q
In lean start up methodolgy, which two segment have highest risk and should be tested first in BMC?
A
1) customer segments
2) value proposition
4
Q
Which are the two components of the value proposition
A
1) customer profile
2) value map
5
Q
What does the customer profile do
A
Describe a specific customer segment
6
Q
Three elements of customer profile and explain
A
- gains: benefits they’re seeking (required, expected, desired, unexpected)
- pains: annoying before,during,after job/stops from getting jobs done
- jobs: what they are trying to get done (functional, social, personal/emotional, supporting)
7
Q
Three elements value map and explain
A
- products/services: all of them
- gain creators: how intend to produce desíred, expected, surprising outcome
- pain relievers: how products will relive specific pains (annoying elements before, during, after job)
8
Q
BMC: key partners
A
- outsourced activities: alliance, joint ventures
- buyer-supplier
9
Q
BMC: key activities
A
- production
- problem solving
- platform/network
10
Q
BMC: key resources
A
- physical
- intellectual (patent, tech, brand)
- human
- financial
11
Q
Value proposition
A
- solve problems/serve needs
E.g. convenience, cost reduction, newness, performance
VALUE: - functional
- emotional
- life-changing
- social impact
12
Q
Customer relationships
A
- adjectives
E.g. self-service, community, pers assistance
13
Q
Channels
A
- Communication and sales channels (web sales, own stores, partner stores)
14
Q
Customer segments
A
One/several: different if need diff offer or diff distribution
15
Q
Cost structure
A
FC/VC
Economies of scale/scope
