4 Lean Startup & MVP Flashcards
What does the lean start-up focus on?
The lean startup focuses on customer development
Steps of customer development in lean startups
SEARCH
1) customer discovery <—
2) customer validation — pivot
EXECUTION
3) customer creation
4) company building
What does the Lean startup search for
Working business models that are scalable and repeatable
3 main principles lean startup
- hypothesis - vision of business on BMC
- get out - talk to customers with MVP: focus on what matters to them
- agile - fast development, iterate based on customer feedback
Value/ growth hypothesis of lean startup
- value hypothesis: does it rly deliver value (determines whether customer will adopt)
- growth hypothesis: how user will find/start using product, how company will grow once strats using
Two types of feedback in lean start up
Qualitative
- features, ease of use, willingness to pay
Quantitative
- sales, conversion rates, growth
Goal of lean start up methodology
Accelerate testing & evaluating to
fail fast & pivot OR persevere
Product-market fit (what u need to do to find)
Degree: product satisfies market demand
-> identify target market and develop product that meets market need
MVP (minimum viable product)
Basic version of product: test hypothesis and iterate fast
Pivot
Fundamental shift in business strategy