4 Lean Startup & MVP Flashcards

1
Q

What does the lean start-up focus on?

A

The lean startup focuses on customer development

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2
Q

Steps of customer development in lean startups

A

SEARCH
1) customer discovery <—
2) customer validation — pivot
EXECUTION
3) customer creation
4) company building

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3
Q

What does the Lean startup search for

A

Working business models that are scalable and repeatable

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4
Q

3 main principles lean startup

A
  1. hypothesis - vision of business on BMC
  2. get out - talk to customers with MVP: focus on what matters to them
  3. agile - fast development, iterate based on customer feedback
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5
Q

Value/ growth hypothesis of lean startup

A
  1. value hypothesis: does it rly deliver value (determines whether customer will adopt)
  2. growth hypothesis: how user will find/start using product, how company will grow once strats using
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6
Q

Two types of feedback in lean start up

A

Qualitative
- features, ease of use, willingness to pay
Quantitative
- sales, conversion rates, growth

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7
Q

Goal of lean start up methodology

A

Accelerate testing & evaluating to
fail fast & pivot OR persevere

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8
Q

Product-market fit (what u need to do to find)

A

Degree: product satisfies market demand
-> identify target market and develop product that meets market need

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9
Q

MVP (minimum viable product)

A

Basic version of product: test hypothesis and iterate fast

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10
Q

Pivot

A

Fundamental shift in business strategy

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