2 Business Opportunities

Question 1

3 Contexts business is in

Answer 1

• macro: broader (demographic, economic..)
• micro: specific to business (suppliers, customers, geography: access to resources)
• me: idea, technology, passion

Question 2

Key trends (6)

Answer 2

1. cloud computing
2. internet of things
3. Big Data
4. AI/machine learning
5. blockchain
6. fintech

Question 3

Consumer trends (3)

Answer 3

1) information transparency -> buyer power
2) community driven
3) nomadic lifestyle
4) sustainability

Question 4

Ideation

Answer 4

Generating new business ideas

Question 5

Scamper (ideation tool)

Answer 5

Substitute
Combine
Adapt
Modify
Put to anther use
Eliminate
Reverse

Question 6

What does design thinking center on and what does it do

Answer 6

• user-centric
• solution thru creative problem solving techniques

Question 7

4 steps of design thinking

Answer 7

1. discover
2. define
3. ideate
4. prototype

Question 8

Design thinking: discover (2 parts)

Answer 8

1. understand: problem, 6 w-question (who, why, what, when, where, how)
2. observe: know user (research: interviews, observations)

Question 9

Design thinking: where is the art of unlearning the most relevant

Answer 9

In understand and observe (discover)

Question 10

Design thinking: define

Answer 10

The point of view: how might we….STATE PROBLEM CLEARLY

Question 11

Design thinking: ideate

Answer 11

As many as possible: quantity > quality

Question 12

Design thinking: prototype

Answer 12

Find out which ideas are good: test prototype and collect feedback -> refine

Question 13

Meaning of innovation in business

Answer 13

Process of turning new concept into
1) widespread use
2) commercial success