5- Global Media Culture

Question 1

Evolution of Media and Cultural Globalization

Answer 1

The historical study of media will be more logically organized by time periods or stages. Each stage is characterized by its dominant medium

Question 2

The Five Stages of Media and Globalization:

Answer 2

1. Oral Communication
2. Script
3. Printing press
4. Electronic media
5. Digital Media

Question 3

Oral Communication

Answer 3

• Although speech has been said to be often the most overlooked medium in histories of Globalization yet oral communication or human speech is believed to be the oldest and the most
  enduring of all media.
• language allowed humans to cooperate. - Language has kept and transmitted vital agricultural data across time as
  one generation after the other carried on its knowledge to the next, leading to the creation of villages and towns.
  -Oral communication became instrumental in markets, business trade, and cross-continental transactions. The spread of religious teachings is also made possible through oral communication.

Question 4

Script

Answer 4

• In other histories of media technology, the script has not been given so much role as a tool of transition between oral cultures and cultures of the printing press, but the era of the script is
  crucial for globalization and media.
  -Distance became a strain for oral communication, but script-the very first writing- allowed humans to
  communicate and share knowledge and ideas over a larger space and much longer times.
• During ancient times, the writing was done at first as carvings into the wood, clay, bronze,bones, stone, and even tortoise shells.
• Ancient Egypt, the very first to discover revolutionary invention, they created the river-papyrus (from which the English word paper eventually derived). With script on sheets of papyrus, humans found a medium that launched Globalization.
• It eventually allowed the written and permanent codification of international economic, cultural, religious, and political practice

Question 5

Printing press

Answer 5

• responsible for starting the ―information revolution‖ and has turned the whole world upside down.
• Because of the printing press, there was a continuous production, reproduction, and
  circulation of reading materials.
• A written document was mass-produced that anyone can access the information that they want to know.
• Printing has transformed markets, businesses, churches, governments, and armies.
• Reading history books of the world allowed the exchange of culture and traditions.

Question 6

. Electronic media

Answer 6

• media that require electricity to use
• The vast reach of these media continues to open up new
  vistas in the economic, political, and cultural processes of Globalization.

Question 7

Who proclaimed that he world has become a ―global village largely because of television?

Answer 7

Marshall McLuhan

Question 8

Digital Media

Answer 8

most often electronic media that rely on digital codes – the long,
arcane combinations of 0s and 1s that represent information.
- computer is the usual representation of digital media and comes as the latest
and one of the most significant mediums to influence Globalization.