5: Attention Economies / Consumption Models Flashcards
a focused mental engagement on a particular item of information - a scarce commodity which has become monetized
attention
the ability to experience empathy merely by observing the movements of another human being - a way to understand markets
kinesthetic empathy
law describing how the rapid growth and availability of information leads to a scarcity of attention - people can only attend to so much
law of information
statement which describes the individual creating the A(a)rt, what inspires them and what they view as important to their A(a)rt - not a biography
artist statement
statement which describes to consumers exactly what value the A(a)rt brings to their lives - uses sensory language
value statement
an A(a)rts market being either in possession of A(a)rt, engaged in an A(a)rts experience, or engaged in the creation of A(a)rt
A(a)rts consumption
the pattern a market typically follows in order to possess A(a)rt, engage in an A(a)rts experience, or engage in the creation of A(a)rt
A(a)rts consumption model
consumption model involving engagement with an A(a)rts learning experience
educational consumption model
consumption model involving professional artists creating art for professional purposes (use of supplies, materials, services for that purpose)
professional consumption model
consumption model involving the consumption of A(a)rt for general/casual enjoyment - to relax, socialize, indulge (eat/drink) around one’s favorite art
entertainment consumption model
consumption model involving the consumption of A(a)rt to enhance one’s environment or the consumption of objects enhanced with A(a)rt (ex. a chair that’s also an art piece)
utilitarian consumption model
consumption model involving the consumption of art due to “experts” designating it as “good A(a)rt” - a cultural intermediary sanctions the validity of art
aesthetic consumption model
consumption model involving the consumption of art through technology / relies on the use of technology (downloaded, live-streamed, broadcasted, etc.)
technological consumption model
consumption model involving the consumption of A(a)rt via all (or most) of the five senses - most stimulating and memorable model, active rather than passive
experiential consumption model
consumption model involving the consumption of indulgent A(a)rt that engages in “socially unacceptable behavior” and often breeds closely-bonded tribal markets (punk, “sex, drugs, and rock ‘n’ roll”)
hedonic consumption model
an area or region which is “known for” a particular style of art and its art infrastructure - the art style is also closely linked to the region
cluster
the ability for a market to distinguish “good” A(a)rt from “bad” A(a)rt - relates to the aesthetic consumption model
ordering
an individual or group who, through various means, sanctions the validity of A(a)rt or an A(a)rtist in a market, is a trusted source on how “good” the A(a)rt is (critics, media, other artists, etc.)
cultural intermediary
term for the 3 ways A(a)rts are typically marketed and positioned - “business” perspective, “aesthetic experience” perspective, and “art in everyday life” perspective
Black Box
statement which tells consumers exactly where a product “fits” in their aesthetic lives, histories
positioning statement
