1: Evolution and Culture Flashcards
art built on traditions that is often found in museums (classical paintings, music, opera, theatre, sculpture, etc.) - currently funded by the IRS as 501 (c)(3) non-profits
Fine Art (capital A)
art made for commercial consumption through a wide variety of means - consists of everything not deemed Fine Art
popular art (lowercase A)
a set of all actual and potential buyers for a product or service - can be defined by demographics, attitudes, beliefs, preferences, regions, orientations, etc.
market
the existence of distinct groups within a market based on shared characteristics - A(a)rts markets are wildly diverse with a wide range of niche interest sectors
segmentation
the philosophical study of beauty and art
aesthetics
a business or marketing statement that summarizes why a consumer should buy a product or use a service
value proposition
any effective transaction between people where there is an exchange of value and each gets something out of the exchange, even if it is relatively small
value exchange
term for art with 19th century aesthetics that evokes 3 distinct emotional stages: confusion (1) an “out-of-body” experience (2) and a religious experience / encounter with God (3)
sublime
a market that contains all demographics and is intended to meet the common needs/wishes of as wide a group as possible
horizontal market
a niche market closely associated with one specific kind of art, where consumers feel a strong sense of attachment to the art and to each other
vertical market
a market that uses A(a)rt for the purpose of educating students in artistic pursuits (performing etc.) - comprises arts students and teachers (of all ages)
educational arts market
a market consisting only of artists (professional or amateur) who purchase products, goods and services to aid in the production of their A(a)rt
professional arts market
target population criteria consisting of gender, age, race, education, occupation, income, location, etc. of consumers
demographics
target population criteria consisting of interests, attitudes (beliefs), and opinions (values) of consumers
IAO variables
target population criteria representing one’s position in society, which can indicate certain behaviors and attitudes towards A(a)rt
social status
target population criteria representing one’s financial state, which can indicate certain behaviors and attitudes towards the consumption of A(a)rt
economic status
a market consisting of those who use A(a)rt for practical reasons (decoration, architecture etc.) and derive little aesthetic value from the art - exist in the background of a different, primary activity
utilitarian arts market
a market consisting of those who consume art for casual enjoyment and “assimilate aesthetic objects to objects of consumption” - spontaneous, for “fun”, as “an escape” or a social experience
entertainment arts market
a source of immediate delight in finding something “attractive” - one of the two cardinal properties of aesthetics
beauty
a feeling of awe and increased awareness of the magnitude of life and nature which is evoked by a piece of art - one of the two cardinal properties of aesthetics
sublimity
according to Kant, a term for when beauty isn’t judged in terms of its kind of function, but instead by its properties that are given directly to the senses - considered an example of the aesthetic reaction
free beauty
a term used by eighteenth-century theorists to describe a special faculty of aesthetic perception (only possessed by some) that allows one to recognize, experience, and appreciate art’s aesthetic properties
taste
a market consisting of those who seek to differentiate themselves from casual consumers by claiming to understand the work, artist, or time period in which they existed on a higher level than others (typically capital A Arts, but exists everywhere)
elitist arts market
a market consisting of those who seek to differentiate themselves by rejecting elitist explanations and attitudes towards A(a)rt, artists, and time periods - rejects conflation of art with social status
non-elitist arts market
